Knorex Partners with The Star, Malaysia's Largest English Daily on Semantic Tagging of Contents

Readers are spending more time in searching for and bookmarking news articles rather than reading them. There is a pressing need to develop more effective tools and systems to take the tedium out of this search and bring relevant news to readers.

Kuala Lumpur, 24^th February 2011 — Knorex and Star Publications (Malaysia) Berhad, an early adopter of innovative technologies in the media space, have formed a strategic partnership to apply semantic technology to its workflow and contents that appear in The Star Online (http://thestar.com.my).

The aim of this partnership is to improve the delivery and discoverability of relevant content to the TheStar's readers while enhancing the level of automation in TheStar's existing workflow.

Several new applications and a number of interesting features are expected to be rolled out in stages. These features enable the readers to easily follow the latest development of companies and personalities in the news, and be notified of new developments when they occurlatest news when it occurs.

In addition, existing scattered but related information will be integrated to provide a reader with unified access to all the relevant information within a single location or story page. Such integration makes it convenient and easy for readers to locate information while simultaneously enabling further discovery of new and related material.

Justin Tan, Director of Knorex, said, "We are thriled to partner with The Star which has been receptive to leveraging on semantic technology to enhance their readers' overall user experience. This partnership gives us the opportunity to demonstrate the efficacy of our systems and applications to a broad audience."

Davin Arul, Vice President of New Media at The Star, said, "We have been looking for ways to enhance engagement our readers, not only for ourselves but for our advertisers too."

"The Knorex team's expertise has helped us in developing a fresh and effective approach to this. We look forward to furthering our collaboration and leveraging on The Star media group's better exploiting the diverse contents that we have."

Several projects are already underway to realize the vision of this partnership. The new applications and features are also expected to be introduced into mobile platforms to afford readers greater access to information.

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For media enquiries, please contact:

Davin Arul
Vice President, New Media
Star Publications (Malaysia) Berhad
Email: davin@thestar.com.my

Justin Tan
Director
Knorex 
Email: justin_tan@knorex.com

About Star Publications (Malaysia) Berhad

Star Publications publishes The Star and its weekend edition Sunday Star. The Star is Malaysia's leading English language daily newspaper with a daily readership of 1 million and Sunday readership of 1.05 million, according to the latest Nielsen Media Index figures for Q4 2010).

Its online news portal The Star Online (http://thestar.com.my) was launched in 1995 and is the No. 1 news portal in Malaysia according to research on national Internet usage patterns conducted by the Malaysian Digital Association (MDA). The Star Online attracts more than 2.1 million unique visitors a month. Its Business section (http://biz.thestar.com.my) attracts 650,000 unique visitors monthly and is the top business news portal in the country, according to MDA figures.

The group also owns three radio stations (RedFM, 98.8 and SuriaFM) and a number of subsidiaries with a broad scope of operations from leadership development to event management as well as R&D.

For more information, please visit http://thestar.com.my/

About Knorex

Based in Singapore, Knorex Pte. Ltd. is a privately-held software development company that employs Semantic Technologies to enable data acquisition, aggregation and integration to expedite knowledge discovery and application. Knorex enables enterprises and individuals to make sense of their proprietary as well as externally acquired data to achieve greater competitive edge and deeper understanding of their resources to uncover new opportunities for growth.

For more information, please visit www.knorex.com

Posted on 24 Feb 2011