Generative AI is driving a new wave of innovation in media planning, a process focused on choosing the best channels, timing, and formats to reach… Read More »Media Planning Made Simple: How KAI Assist by Knorex Turns Raw Data into Strategic Decisions
We are thrilled to announce the publication of our R&D team’s latest research paper, “Disentangling Hate Across Target Identities,” which is now available on arXiv,… Read More »Knorex R&D Team Publishes Research on Advancing Hate Speech Detection Technology
Ad automation is transforming digital marketing by simplifying the process of creating, managing, and optimizing ad campaigns. It provides efficiency, scalability, and cost-effectiveness, making it… Read More »Creative Optimization: The Secret to Effective Ad Automation
The Agency sought ways to assist its client, an international food and beverage giant, in boosting its advertising performance and operational efficiency by exploring multi-channel… Read More »Harnessing Multi-Channel Advertising to Drive Growth and Efficiency for a Global Food & Beverage Supplier
Introduction In a surprising turn of events, Google has decided to keep third-party cookies alive in its Chrome browser. This decision marks a significant departure… Read More »Google’s Final Decision: Third-Party Cookies Stay, So What Now?
The Agency was looking to help its client, a top industry player in the meat processing industry, to enhance its overall advertising performance while lifting… Read More »Slicing Through Challenges: A Top Meat Processor’s Success Journey
In the ever-evolving world of digital advertising, conversion tracking is key to understanding if the campaign strategies are effective in delivering performance. However, with the… Read More »The Impact of Consent Management Platforms (CMPs) on Conversion Tracking and How Knorex Provides a Solution
We are thrilled to share that today, Knorex has unveiled our new brand identity. This brand refresh marks a new chapter of growth as we… Read More »A New Growth Chapter for Knorex: Unveiling a Refreshed Brand Identity
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