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Knorex Blog

Carlson Rezidor Achieves 17% Incremental Direct Online Revenue with Dynamic Creative Optimization

February 18, 2017

 

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SUMMARY

The leading hotel chain with more than 120 properties in APAC is constantly looking to increase its direct online booking within the region. Their challenge is compounded by the fragmented and diverse demography of Asia Pacific.

 

With the goals of increasing direct online bookings and revenue, as well as boosting monthly website visits, Knorex set out to leverage on its Dynamic Content Optimization (DCO) capability to create personalized message optimization ads , Time2Book optimization, and Property Optimization.

 

Knorex exceeded the hotel group's KPIs with more than 10,000 website visits, surpassed previous ROI benchmark by 200%, and contributed over 17% increase in direct online revenue.

 

 

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