Knorex Partners with Drawbridge to Extend Reach and Attribution Using Cross-Device Identity

SINGAPORE, AUGUST 21, 2017 – KNOREX, the leading Precision Performance Marketing company, today announced that it has chosen Drawbridge, the leading identity management company, as its preferred partner for cross-device reach and attribution.

KNOREX selected the Drawbridge Connected Consumer Graph®, after an extensive search, primarily due to the scale and precision of its cross-device data as well as the ability of the team’s agility & flexibility to adapt based on Knorex demands.

KNOREX provides next generation performance-driven marketing technologies and solutions to some of the world’s most successful brands, agencies and media companies. Underpinned by a data-driven approach, Knorex deepens the way its clients engage with end users via sophisticated personalized one-to-one marketing messaging to the right audiences at the right time.

“While Desktop still rules as the final device in purchase journey in Asia, a clear majority are using multiple devices along the journey to research, search, browse, compare and finally buy. We need to deliver consistent, personalized messages seamlessly across all the devices to ensure brand effectiveness”, said Subramania Bhatt, Director of Partnership & Growth at KNOREX. “With Drawbridge as our partner, we have successfully tested and proven value to several clients with some of them seeing over 50% increase in uplift on targeting and attribution.”

The Drawbridge Connected Consumer Graph is built upon patented technology and includes more than 1.3 billion consumers across more than 3.3 billion devices – representing 75% of global active consumer devices – with Nielsen-verified 97.3% precision.

“There are not many places where digital devices, specifically smartphones, are as actively used in everyday life as much as in the Asia-Pacific region, and this fragmented digital behavior makes it difficult for marketers to provide personalized experiences for their customers,” said Drawbridge COO Winston Crawford. “KNOREX is leading the drive to solve this, and we’re excited to be working with them to help their clients solve for identity and drive higher performance. It’s great to see further international adoption of our technology as we continue our quest to become a universal standard for identity.”



Founded in 2010, Knorex provides performance marketing technologies and solutions to the world’s leading brands. With its full-stack platform, Knorex XPO supplies the transit tech to deliver the right marketing message to the right audience at the right moment and right place, underpinned by a multi-layered data-driven approach.

Knorex XPO shields its customers from dealing with the complexity and fuss while delivering immersive, dynamic and personalized marketing experience that connects with their users. Knorex also provide managed services to complement the offering.

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Drawbridge is the leading anonymized digital identity company, building patented cross-device technology that fundamentally changes the way brands connect with people. The Drawbridge Connected Consumer Graph® includes more than one billion consumers across more than three billion devices, and has been verified to be 97.3% precise. Brands can work with Drawbridge in three ways: by licensing the Drawbridge Connected Consumer Graph for cross-device data applications; managing cross-device ad campaigns in real-time using the Drawbridge Cross-Device Platform; or working with Drawbridge to execute cross-device campaigns. The company is headquartered in Silicon Valley, is backed by Sequoia Capital, Kleiner Perkins Caufield Byers, and Northgate Capital, and has been named to the CNBC Disruptor 50 list, made the Inc. 5000 list for the past two years, and was listed on the CB Insights AI100 list of the most promising artificial intelligence companies. For more information visit