XPO Capabilities & Features
Create data-driven dynamic ads that are richer and more relevant to your target audience, enabling better message testing and campaign optimization.
Dynamic Creative Optimization (DCO)
Increase perfomance by targeting customers with dynamic ads for a personalized messaging experience in real time.
Make better informed decisions by gaining in-depth understanding of your customers' path to purchase in real-time with our proprietary attribution technology.
AI-Powered Performance Optimization
Powerful campaign performance optimization augmented by Artificial Intelligence (AI) to achieve speed and scale for efficient and effective results round-the-clock.
Global Ad Exchanges
XPO™ connects to a worldwide pool of ad exchanges to provide unmatched programmatic media buying capabilities.
Access to premium publishers' direct inventory buying and programmatic preferred deals.
1st and 3rd Party Data
First and third-party data provide valuable insight about target audiences and allow targeting the right person with a tailored and more relevant message.
Personalized Message Across Channels
Deliver personalized messages across multi-channel to your target audience at the right time.
Retarget potential customers with additional messaging across the devices they use.
Segmented Intent & Affinity
Target segmented audiences by behaviour, interests and intent e.g. Affluent travellers and shoppers.
Hyper-Localization Targeting / Geo-Fencing
Target audiences within a small geographical area - shopping strips, malls, events - to identify high intent customers.
Highly Targeted Contextual Based Websites
Target sites by content and with keywords matched by advance machine learning algorithm: General keywords, branded keywords, competitor keywords.
Brand Safety & Viewability
Brand safety is paramount, we block all sensitive categories by default to avoid serving ads in any of these categories.
For every spot we can bid on, we check the historic viewability to ensure a min of 30% - 50% is fulfilled.