Cross-Channel Marketing Cloud Platform
Built for Agency & Marketer to Self-Serve
XPO Modules
The XPO Platform modules enables you to execute end-to-end digital marketing across major online marketing channels in one single platform without the hassle of managing multiple platforms.
MEDIA BROKER
Leverage our powerful DSP engine to buy into global media inventory and data networks. Powered by machine learning for large-scale automated execution.
ARENA
Serve, track and measure your ads with powerful ad trafficking and measurement system to get critical insights into your customers and prospects.
DESIGNER
Create beautiful, dynamic ads in minutes for cross-channel using templates instead from scratch. Personalize ads using DCO and use A/B testing for monitoring effectiveness
INSIGHTS
Consolidate campaign data from different channels and platforms to gain actionable insights. Use attribution modeling to measure traffic sources, including footfall attribution for online-to-offline
Everything You Need for Digital Marketing Execution
Automation & Optimization
- Single platform to set up, manage and monitor campaigns across the full marketing funnel
- Powerful AI/machine learning algorithms to automate optimization across channels 24/7 or take full control on pacing, frequency cap and bidding strategies and many more ...
- Launch and optimize campaigns across different channels easily
- Workflow automation and bulk-editing tools to help you scale your business and operation
Audience & Targeting
- Access to top global ad exchanges and data providers for widest reach and coverage
- Powerful real-time targeting capabilities (by day/time, location/proximity, segments, gender and more) for meaningful engagement
- Contextual targeting not relying on cookies
- Connect with your CRM for relevant and timely engagement
- Deliver ads in brand safe and viewable environment
Creative & Personalization
- Personalized messaging via powerful Dynamic Creative Optimization (DCO) technology along a user journey
- Ad builder to let you create dynamic ads in minutes with ready-made, beautiful ad templates
- Generate large variants from a single master template to let you test on large-scale basis
- Feeds creator and scraper to ingest your contents and assets automatically
Trafficking & Reporting
- Unified reporting across siloed channels and devices to derive actionable insights
- Localize reports to your preferred currency and timezone
- Detailed reporting to analyze campaign strategies efficacy
- One universal ad tag or pixel to track and measure campaigns cross-channels and cross-devices
- Securely share campaign results instantly across your organizations and partners
