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Automation, Personalization & Optimization

Machine Learning Powered Marketing

Unparalleled Reach

Cross-channel capability enables you to prospect and retarget audience across the different advertising channels (CTV/OTT, video, display, social, search and email), devices (laptop, mobile, tablet, smart TVs), platforms (web/app, Android, iOS).

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Campaign Planning

Before you kick start any digital marketing campaign, you should always have a clear media plan in mind. The process of media planning is to strategise and identify the optimal combination of media to achieve your marketing goals.

One Universal Tag

Instead of having multiple different trackers, now with our universal tag to acquire data for online marketing, web analysis, or email marketing. 

Integrated with industry verification partners such as MOAT and other brand safety partners, all the tags are automatically generated and wrapped seamlessly to cut down cumbersome manual work and errors to drive efficiency and automation to let you rapidly activate campaigns.

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Rapid Campaign Launch Across Multiple Marketing Channels at Once

XPO provides “Quick Launch” feature where you can launch a campaign in a quick and easy way. It consists of four steps that cover setup, creative, targeting, and inventory.

Ad Group Setup

An ad group is a level under the campaign level where users can personalize different campaigns they wish to run. Ad groups contain one or more ads which can be run on different channels and filters can be applied to target the right audience.

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Powerful Targeting

XPO powerful targeting capabilities lets advertisers reach their desired audiences with relevant and impactful marketing messages. 

With XPO audience discovery capability to figure out where to find your intended audience, targeting is easy and makes your brand’s advertisements highly effective.

Campaign Analysis

Before starting any optimization, it’s important to run some basic checks to understand what and why something is happening. It’s always worth your time to kick start with basic check before looking at the source of performance/under-performance.

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Automate Personalized Marketing Across Channels, Devices & Ad Formats

Want to be able to scale your campaign execution and 
create a seamless experience for your customers?