Universal Advertising

Automate Personalized Marketing Across Channels, Devices & Ad Formats

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Market Across Google Search, Facebook, Instagram, LinkedIn, OTT/CTV, Video

Connect with the World’s Leading Platforms to Drive Audience to Your Website and Mobile App

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One Platform for Full
Digital Marketing Execution

Built for Agency & Marketer to Self-Serve

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Unified Reporting

Real-Time Personalization

Data-Driven Personalization of Ad Messages to Different Profiles

Dynamic ads shown here are created using XPO Designer

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What's New?

Find out more about the latest releases in XPO

Dynamic Search Ads

Dynamic Search Ads (DSA)

Dynamic Search Ads

Dynamic Search Ad (DSA) lets you reach out to prospects who are searching for a product (or service) offered by you. The ad headlines and landing pages are generated using content from your website, to keep the ads relevant

Universal App Install Campaigns (UAC)

Universal App Install Campaigns (UAC)

Google Ad's Universal App Campaigns (UAC) is an effective way to promote your mobile apps by driving installations and in-app conversions

Server-To-Server (S2S) Conversion Tracking

Server-To-Server (S2S) Conversion Tracking

Server-To-Server (S2S) is a way to track your customers' conversions directly from your server.

Latest features

Inside XPO

AI-powered marketing cloud platform to automate efficient programmatic advertising across multiple channels, devices and ad formats

Machine Learning Powered Automation & Optimization
Cross-Channel &
In-Channel Optimization
Cross-Device Targeting
Location-Based Advertising /
Proximity Targeting
Programmatic Creatives
Dynamic Creative Optimization (DCO)
Multi-Account Management & Unified Access
Unified Reporting Across Channels & Devices
CRM Data Integration & Targeting
Footfall Attribution
Contextual Targeting
Viewability & Brand Safety
Attribution Modeling

Powerful Extensions

Extend the reach and functionalities of XPO by
integrating with the leading providers to create your ultimate marketing system

AppsFlyer
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Certified Partners of

Vetted and certified for excellence in our technology and solutions

Latest Updates

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Manage one platform instead of many to start saving and delivering results

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