Cross-Channel
Marketing Platform

Reach Your Target Customers In Real-Time

Cross-Channel

Reach your audience seamlessly across different channels, platforms and ad formats with a uniform marketing message

CTV/OTT

Social Media

Display

Native

Video

Search

Retargeting

Email

Cross-Device

Deliver ads to your target audience anywhere, anytime across connected TV, OTT, desktop, laptop, mobile, tablets and more as if they are one

More Than Just A
Self-Serve Demand-Side Platform (DSP)

Build ads, track and optimize your advertising campaigns — All in a single platform

Precision & Performance

  • Hyper-granular audience targeting in real-time
  • Personalized messaging via Dynamic Creative Optimization (DCO)
  • Deliver ads in brand-safe environment
  • AI/ML (machine learning) to constantly optimize across channels or you can take full control if you prefer
  • Create dynamic ads in minutes with ready-made ad templates

Automation & Scale

  • Single platform to manage campaigns across the full marketing funnels
  • Unified reporting from all channels & devices
  • Connectivity with global ad exchanges and third-party data providers
  • Workflow automation and bulk-editing tools for scaling your operation
  • Single ad tag to gather and optimize your campaigns

Artificial Intelligence Powering Automation & Scale

Auto-optimize towards your campaign KPIs (CPC, CPA, etc.)

Optimize bidding and allocation strategies across multiple channels

Auto-optimize round the clock, 24/7 even while you're sleeping

Flexibility to take full control or go fully automated

XPO Platform Capabilities

11

Dynamic Creative Optimization (DCO)

8

Contextual Targeting

3

CRM Data Integration & Targeting

9

Brand Safety & Viewability

7

Hyper-Localization Targeting / Geo-Fencing

12

Attribution Modeling

5

Cross-Device Targeting

4

Unified Reporting & Execution

1

Viewability

2

PMP Deals / Premium Placements

6

Segmented Intent & Affinity

10

Programmatic Creative