AUTOMATION & OPTIMIZATION

Cross-Channel
Marketing

Automation & optimization for better engagement & efficiency

INTRODUCTION

Unify Audience Digital Footprints

Cut across the barriers of media channels, ad formats and devices to reach your audience, “walled gardens” or not, in a seamless and unified way.

  • Contextual

    Targeting your ad messages to prospects based on their interests and relevance to what they are browsing

  • First Party Audience

    Audience pool collected on your websites through a pixel embedded on the sites or Knorex XPO creatives

  • Third Party Audience

    Commercial data that you can purchase from Third-party audience data providers at a fixed CPM price.

  • Social (Facebook /LinkedIn)

    Targeting audiences based on data you have gathered in your Facebook/LinkedIn.

  • Adwords

    Link and use XPO to target audiences based on data you have gathered in your Google account

  • CRM

    CRM data that you have in your server , which you can link it with XPO. Upon linking, you can use XPO to target such audiences via CRM.

  • Device

    Targeting audiences with the audience data you gathered on device

  • API

    Build your target custom audiences from customer information through API Integration with XPO

SOLUTIONS

Automatic Optimization Towards Your Campaign KPIs

Manage Across Multi-Channel

Plan, launch and monitor all your campaigns across different channels. Now you can track all your metrics across multiple channels – display,organic search, social, emails, etc. in a combined report.

Create custom views for each account with its settings (e.g. local timezone, currency etc.) for faster insights.

Optimize Across Multi-Channel

Optimize all your campaigns across channels or in-channel with our powerful KAIROS machine learning engine to maximize your budget allocation efficiently towards your KPIs and ROIs.

Analyse your marketing efforts by comparing the revenue generated by different channels.

Compare and optimise marketing campaigns in terms of conversion paths, clicks, time lags and path lengths.

Unified Reporting

Slice and dice all of your digital marketing metrics, across channels, in one place and easily select and share reports with the click of a button!

Generate granular cross-channel reports that collate and analyse a unified pool of digital information.

Compare each channel with respect to conversions, sales, customer journeys, path length and time lags.

Manage one platform for efficiency and start delivering results.
Go XPO Today