Digital Marketing Execution
Why marketers select XPO
to automate and scale their digital marketing execution
Full Digital Marketing
Build ads, test strategies, compare cross-channel reports, launch, optimize
multi-channel campaigns and many more
HUMAN + MACHINE INTELLIGENCE
Automate With Artificial Intelligence
From automation, recommendation on optimal price to bid, to personalization of ads, to predictive analytics, KAIROS, our AI engine augments your efficiency and capabilities.
OUR PRODUCT SUITE
Connect with the
One Platform for Universal Marketing
Cross-Channel Marketing across Funnel
Promote your products and services using different channels to engage your audience across the entire marketing funnel or their user journey for full coverage of digital footprints.
Dynamic Allocation of Marketing Budget
Allocate and shift your budget flexibly and dynamically across different channels and strategies. Or, tap on Knorex KAIROS, XPO AI/machine learning to learn and adjust your budget allocation in real-time as it progresses.
Manage and Monitor Multiple Accounts at Scale
Consolidate your accounts management in one place and manage with far fewer clicks to gain efficiency and unified view.
One Universal Pixel for Unified Insights
Use one tracker/tag only to track all your data for online marketing, web analysis or email marketing.
Integrated with industry leading verification partners such as MOAT and other brand safety partners, tags are automatically generated to drive efficiency and automation.
Rapid Testing of Ideas and Strategies
XPO lets you easily test different ideas and strategies that you have and run them across multiple channels.
What’s more, there is our proprietary machine-learning technology to assist you too!
Bulk Update for Speed
Ever experienced a situation where you need copy across the exact same campaign metrics, ad group targeting strategy or a creative design, from one account to another or one setup to another?
XPO comes with bulk cloning and other bulk features to speed things up.
Unified Reporting for Actionable Insights
Get an overview of your reporting metrics (conversions, clicks, views, etc.) across devices and channels to give you detailed insights into your campaigns, creatives and strategies.
Monitor over-/under- spending activities and attend to any accounts or campaigns instantly.
Track all accounts in real-time and optimize campaigns or accounts faster.
Organize your accounts, campaigns and ad groups using filter and custom list for quick turnaround.