WHY XPO

Digital Marketing
Execution At Scale

Why Marketers select XPO
to automate and scale their Digital Marketing

UNIFYING AUDIENCE ACROSS CHANNELS

Full Digital Marketing
Execution

Build ads, test strategies, compare cross-channel reports, launch, optimize
your multi-channel campaigns and many more

  • All-in-One Solution

    Manage all your accounts and execute cross-channel campaigns in one place

  • Automation & Optimization

    Customize XPO with your company branding and instantly enjoy all the goodness and power of XPO

  • White Label

    Customize XPO with your company branding and instantly enjoy all the goodness and power of XPO

  • Dynamic Creative & Personalization

    Personalize your marketing messages to each individual

  • Global Support

    24/7 support across US and APAC to give you round-the-clock assurance for your business

  • APIs Access

    Access to enterprise-grade APIs to tap on XPO and integrate with your existing systems and workflow

THE BRAIN BEHIND XPO

Supercharge Your
Digital Marketing with
Knorex KAIROS

Automate and scale your campaign execution without
huge headcount and other impossibilities

Cross-Channel
Auto Optimization

Hands-free advertising budget optimization across multiple advertising channels including OTT/CTV, display, native, social, and search based on stipulated objectives and metrics

Smart Bid
Recommendation

KAIROS recommends the optimal bidding price that allows for achieving more views, clicks, conversions while driving towards marketing goals

Adaptive KPI
Optimization

KAIROS’s intelligent bidding machines work in concert towards optimizing metrics such as click-through rates, cost per click and cost per action and so on

Context
Understanding

In the post-cookie-less world, contextual targeting provides a potent way to sense the contexts or environments of the consumers to enable timely and meaningful engagement.

Predictive Analytics

Consuming huge amount of data including historical data and behavioral data, KAIROS’s predictive capability can now suggest and guide better campaign strategies and targeting.

Smart
Recommendations

KAIROS can now suggest how and where to troubleshoot instead of just error notification, saving time and the unnecessary fumbling to figure out

COMBINING HUMAN+MACHINE INTELLIGENCE

Augment With Automation

From automation, recommendation on optimal price to bid, to personalization of ads, to predictive analytics, KAIROS augments your capability and productivity. 

Cross-Channel
Auto Optimization

Smart Bid
Recommendation

Adaptive KPI
Optimization

Context
Understanding

Predictive
Analytics

Smart Fixes

Ready to explore more about XPO?

XPO CAPABILITIES

One Platform for Truly Universal Marketing

Cross-Channel Marketing across Funnel

Promote your products and services using different channels to engage your audience across the entire marketing funnel or their user journey for full coverage of digital footprints.

Dynamic Allocation of Marketing Budget

Allocate and shift your budget flexibly and dynamically across different channels and strategies. Or, tap on Knorex KAIROS, XPO AI/machine learning to learn and adjust your budget allocation in real-time as it progresses.

Handle Multiple Accounts & Campaigns at Scale

Consolidate your accounts management in one place and manage with far fewer clicks to gain efficiency and unified view.

One Universal Tag for Tracking & Measurement

Use one tracker/tag only to track all your data for online marketing, web analysis or email marketing.

Integrated with industry leading verification partners such as MOAT and other brand safety partners, tags are automatically generated to drive efficiency and automation.

Rapid Testing of Ideas and Strategies

XPO lets you easily test different ideas and strategies that you have and run them across multiple channels.

What’s more, there is our proprietary machine-learning technology to assist you too!

Bulk Update to Speed Up and Scale

Ever experienced a situation where you need copy across the exact same campaign metrics, ad group targeting strategy or a creative design, from one account to another or one setup to another?

XPO comes with bulk cloning and other bulk features to speed things up.

Unified Reporting for Actionable Insights

Get an overview of your reporting metrics (conversions, clicks, views, etc.) across devices and channels to give you detailed insights into your campaigns, creatives and strategies.

Monitor over-/under- spending activities and attend to any accounts or campaigns instantly.

Real-Time Analytics

Track all accounts in real-time and optimize campaigns or accounts faster.

Organize your accounts, campaigns and ad groups using filter and custom list for quick turnaround.

Manage one platform for efficiency and start delivering results.