PAY-PER-CLICK (PPC) AUTOMATION
Smarter PPC,
Greater Scale
AI-Powered Automation for Scalable PPC Campaigns with KNOREX XPO
Smarter PPC,
AI-Driven Pay-Per-Click (PPC) Automation
Delivers a PPC campaign automation and optimization built for performance marketers. From keyword discovery to bid tuning and campaign auditing, XPO automates the complexity of modern PPC—so teams can focus on strategy, not spreadsheets.
PERFORMANCE-DRIVEN OPTIMIZATION
Smart Keyword Optimizer
- Automatically generates and rotates high-performing keywords based on landing pages, ad copy, and semantic relevance.
- Optimizes max CPC per keyword using predictive performance scoring (CTR, Conv Rate, CPA).
- Proven CPA and ROI improvements through simulation-backed modeling.
SMARTER, DYNAMIC BIDDING
Bid Factor Optimizer
- Adjusts bid multipliers for age, gender, device, and geo dimensions at ad group level.
- Score-based model adapts to campaign KPIs (CTR, CPC, Conversion, etc.).
- Supports Google Ads campaigns with manual bidding strategies.
DATA-DRIVEN PLANNING
Performance Forecasting
- Predicts campaign outcome trends (CPM, CTR, CPA) using dynamic KPI modeling.
- Informs budget allocation and bid strategy before campaign execution.
- Continuously retrains models daily using real-time data.
COMPLIANCE CHECKS
Campaign Quality Checker (Audit Assistant)
- Pre-launch campaign audits across Search, Meta, LinkedIn, TikTok.
- Flags misconfigurations, policy violations, and missed settings.
- Future-ready with LLM-powered audit bot under development.
PROVEN PERFORMANCE
Demonstrated Results
Keyword CPC tuning
18–35%
lower CPC vs baseline
Bid factor optimization
≥ 22%
higher conversion efficiency
Campaign auditing
100%
coverage on checklist issues
Budget redistribution
↑ ROAS
through cross-platform ROI forecasting
Manage one platform and start delivering efficiency and results.
