The world has rapidly changed from a time when car ads were distributed via newspapers, pamphlets, and TV ads. Users today use multiple web channels like Facebook, Instagram, automated emails, Google, and other social media platforms to get the information they need.
Omnichannel marketing approach is all about brands interacting with their customers across different types of online mediums. This includes unified tracking, reporting and targeting across all channels.
Digital marketing drive auto shopping study conducted by Google reports that more and more consumers are using a omni/cross-channel approach to research about cars before purchase.