Digital advertising has undergone a seismic transformation in this past decade with the advent of Programmatic Advertising. We saw the shift from a media- to a “ME”-centric paradigm, placing the emphasis on individual instead of the preceding requisite for association with a branded media. With it came a flurry of innovations and digital marketers are overwhelmed with a myriad of options — advertising channels, ad formats, devices, platforms and so on.

Too many options begets confusion. We saw that marketers were spending disproportionate amount of time and effort in handling operational and execution aspects — deliberating channels to market to, figuring out the optimal way to allocate ad budget, selecting and connecting to media publishers, identifying suitable ad inventory, creating and maintaining site lists (white and/or black), adjusting to the myriad of ad sizes and formats,  embedding and managing pixel trackers or ad tags, and the list goes on; all these at the expense of focusing on achieving marketing objectives and strategizing ways to engage with customers. We believe there should be a better way to tackle all these time-consuming activities.

Enter UNIVERSAL ADVERTISING™.

Universal Advertising™ is our coined term to refer to a system in which any marketers can easily reach and deliver their marketing messages to anyone in the world without all the fuss, gaining back the focus and let marketers engage with the intended audience in a relevant and engaging way.

We have spent over a decade carrying out intensive research and development (R&D) to develop Knorex XPO™, a full-stack marketing cloud platform that a marketer is able to self-operate and get connected “live” to the leading global ad exchanges and data providers to market to anyone in the world in real-time, all within a single platform. 

Through XPO, we want to equip marketers with the right tool to shield away all the complexities and nitty gritty, freeing marketers to regain their focus on things that are critical to their business. As an analogy, we view Knorex XPO™ as equivalent to a smart vehicle transporting a driver or its passengers to the intended destination safely and timely, without getting the driver/passenger overly concern over all aspects of how a transportation works in order to arrive at the destination.