About Knorex

Our mission is to enable smarter discovery for actionable insights anytime, anywhere towards Ubiquitous Intelligence.

Introduction

Established since 2010, Knorex is a technology company that provides advertising products and solutions to agencies and companies.

Knorex XPO™ is a cloud-based marketing platform that enables ad buyers to go fully self-serve to advertise globally in real-time across the different media channels (social, search, OTT/CTV, video, web/mobile etc.), formats, platforms (android, iOS, Mac, Linux, Windows etc.), devices (desktop, laptop, smartphones and tablets) to deliver personalized marketing messages at the right moment to the target audience, automated by machine learning/AI.

Underpinned by a multi-layered data-driven approach (using customer’s owned and third-party commercial data), XPO automates and simplifies the execution and optimization of marketing campaigns, while delivering measurable performance that is attributable.

The company operates across United States, Australia, and the Asia-Pacific region.

Timeline

Incorporated in 9 Sep 2009 in the Data Mining labs of A*STAR, Knorex launched in Jan 2010 to provide Semantic Technologies solutions.

Launched HTML5-based Dynamic Ads called Brand Display™ together with media owners to market to brands and ad agencies.

Opened new office in Malaysia
Launched SnapArise™, an end-to-end Augmented Reality platform to media publishers in the EU and APAC.
Opened new office in Bangkok, Thailand.

Clinched SiTF Awards and National Infocomm Awards (Most Innovative Product/Service).
Opened new office in Ho Chi Minh, Vietnam.

Developed Ad Designer tool to accelerate production of HTML5-based dynamic ads in minutes.
Secured Series A investment led by Raffles Ventures / National Research Foundation (NRF) and Koh Boon Hwee group of investors.
Opened new office in Sydney, Australia.
Launched in beta mode, Knorex XPO™, a self-serve full-stack platform for programmatic advertising.

Launched complementary managed services.

Expanded into Hong Kong.
Expanded into Guang Zhou, China.

Acquired Pushback Technologies (India) to expand its operation and support.

Secured Series B investment led by Raffles Ventures, NRF, Koh Boon Hwee Group of Investors, Henry Ng, family offices and angel investors from Australia & Singapore.
Opened new office in Sunnyvale, California, USA.
Certified by Google as a Search Advertising partner.

Attained 2 JICWEBS Seals of Compliance in DTSG Brand Safety and Ad Fraud Processes certified independently by Audit Bureau of Circulations (ABC).

Enrolled as a registered member of the Trustworthy Accountability Group (TAG) to combat ad fraud.
2010
2011
2012
2013
2014
2015
2016
2017
2018
2019

Towards Universal Advertising™

Digital advertising has undergone a seismic change in the past decade with the advent of Programmatic Advertising. We witnessed the shift from a media- to a ME-centric paradigm, placing the emphasis on individual instead of the association with the media brand. With it came a flurry of innovations and digital marketers are overwhelmed with a myriad of options — advertising channels, ad formats, platforms and so on.

Having too many options begets confusion. Instead of focusing on delivering on marketing objectives and strategizing ways to engage with customers, we observed that marketers were spending huge amount of time and effort in operational and execution aspects — contemplating about channels to advertise into, figuring out the optimal way to allocate ad budget, selecting and connecting to media publishers, identifying suitable ad inventory, site lists (white and/or black), tending to ad sizes and formats,  embedding and managing pixel trackers or ad tags, and the list goes on. We believe there should be a better way.

Enter UNIVERSAL ADVERTISING.

Universal Advertising™ is our coined term to refer to a system in which any marketers can easily reach and deliver their marketing messages to anyone in the world without all the fuss, while able to engage with the intended audience in a relevant and engaging way.

Over the years, we have developed Knorex XPO™, a fully self-serve cloud marketing platform connected “live” to leading global ad exchanges and data providers that enables a marketer to market to anyone in the world in real-time, all within a single platform. Through XPO, we want to equip marketers with the right tool to shield away all the nitty gritty, thus freeing the marketers to focus on his/her marketing objectives and all the strategic aspects that go with it. As an analogy, we view Knorex XPO™ as equivalent to a smart vehicle transporting a driver/passenger to his/her destination, without him/her overly concern over all aspects of how a transportation works in order to arrive at the destination.

Careers

Be a part of our passionate team to work on cutting-edge marketing technologies and provide innovative solutions to customers.

About 1

Locations

Serving you from across US, Asia and Australia.

United States

1159 Sonora Court, Suite 122, Sunnyvale, CA 94086

Australia

Level 4, 5 &12, Plaza Building, Australia Square, 95 Pitt Street, Sydney, NSW 2000

India

02-129 WeWork Futura, Magarpatta Road Kirtane Baugh, Magarpatta, Hadapsar, Pune 411028

Thailand

159/28 Sermmit Tower,
17th Floor, Unit 1702,
Sukhumvit 21 (Asoke) Road,
North Klongtoey, Wattana,
Bangkok 10110

Singapore

8 Cross Street, Manulife Tower #18-01 Singapore 048424

Malaysia

L-3A-6 Jalan Solaris, Solaris Mont Kiara, 50480 Kuala Lumpur

Vietnam

Level 4, IMC Building,
62 Tran Quang Khai Street,
Tan Dinh Ward, District 1,
Ho Chi Minh City

China

Room 104, No.2 Tengfei 1st Road, Ascendas OneHub Business Park, Jiulong Dadao, Sino-Singapore Guangzhou Knowledge City, Huangpu District, Guangzhou,
China 510555