To simplify digital marketing and
make it accessible to businesses

About Knorex

Established since 2010, Knorex is a technology company that provides online advertising and marketing products and solutions to ad buyers including agencies and brands.

Knorex XPO™ is a marketing cloud platform that enables ad buyers to go fully self-serve to advertise online globally in real-time across the different media channels (social, search, OTT/CTV, video, web/mobile etc.), formats, platforms (android, iOS, Mac, Linux, Windows etc.), devices (desktop, laptop, smartphones and tablets) to deliver personalized marketing messages at the right moment to the target audience, automated by machine learning.

Underpinned by a multi-layered data-driven approach (using customer’s owned and third-party commercial data), XPO automates and simplifies the execution and optimization of marketing campaigns, while delivering measurable performance that is attributable.

The company operates across United States and the Asia-Pacific region.

Knorex was born on 9 Sep 2009 in the Data Mining labs of A*STAR, Singapore.

Launched in Jan 2010 to provide Semantic Technologies solutions.

Launched HTML5-based Dynamic Ads called Brand Display™ together with media owners to market to brands and ad agencies.

Opened new office in Malaysia
Launched SnapArise™, an end-to-end Augmented Reality platform to media publishers in the EU and APAC.
Opened new office in Bangkok, Thailand.

Clinched SiTF Awards and National Infocomm Awards (Most Innovative Product/Service).
Opened new office in Ho Chi Minh, Vietnam.

Developed Ad Designer tool to accelerate production of HTML5-based dynamic ads in minutes.
Secured Series A investment led by Raffles Ventures / National Research Foundation (NRF) and Koh Boon Hwee group of investors.
Opened new office in Sydney, Australia.
Launched in beta mode, Knorex XPO™, a self-serve full-stack platform for programmatic advertising.

Launched complementary managed services.

Expanded into Hong Kong.
Expanded into Guang Zhou, China.

Acquired Pushback Technologies (India) to expand its operation and support.

Secured Series B investment led by Raffles Ventures, NRF, Koh Boon Hwee Group of Investors, Henry Ng, family offices and angel investors from Australia & Singapore.
Opened new office in Sunnyvale, California, USA.
Certified by Google as a Search Advertising partner.

Attained 2 JICWEBS Seals of Compliance in DTSG Brand Safety and Ad Fraud Processes certified independently by Audit Bureau of Circulations (ABC).

Enrolled as a registered member of the Trustworthy Accountability Group (TAG) to combat ad fraud.
Successfully re-certified for Brand Safety and Anti Ad-Fraud from JICWEBS DTSG and TAG.

Received ISO/IEC 27001:2013 certification.
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Towards Universal Advertising™

Digital advertising has undergone a seismic transformation in this past decade with the advent of Programmatic Advertising. We saw the shift from a media- to a “ME”-centric paradigm, placing the emphasis on individual instead of the preceding requisite for association with a branded media. With it came a flurry of innovations and digital marketers are overwhelmed with a myriad of options — advertising channels, ad formats, devices, platforms and so on.

Too many options begets confusion. We saw that marketers were spending disproportionate amount of time and effort in handling operational and execution aspects — deliberating channels to advertise into, figuring out the optimal way to allocate ad budget, selecting and connecting to media publishers, identifying suitable ad inventory, creating and maintaining site lists (white and/or black), adjusting to the myriad of ad sizes and formats,  embedding and managing pixel trackers or ad tags, and the list goes on; all these at the expense of focusing on achieving marketing objectives and strategizing ways to engage with customers. We believe there should be a better way to tackle all these time-consuming activities.

Enter UNIVERSAL ADVERTISING™.

Universal Advertising™ is our coined term to refer to a system in which any marketers can easily reach and deliver their marketing messages to anyone in the world without all the fuss, gaining back the focus and let marketers engage with the intended audience in a relevant and engaging way.

We spent over a decade carrying out intensive research and development (R&D) to develop Knorex XPO™, a full-stack marketing cloud platform that a marketer is able to self-operate and get connected “live” to the leading global ad exchanges and data providers to market to anyone in the world in real-time, all within a single platform. 

Through XPO, we want to equip marketers with the right tool to shield away all the complexities and nitty gritty, freeing marketers to regain their focus on things that are critical to their business. As an analogy, we view Knorex XPO™ as equivalent to a smart vehicle transporting a driver or its passengers to the intended destination safely and timely, without getting the driver/passenger overly concern over all aspects of how a transportation works in order to arrive at the destination.

Join Us

Be a part of our passionate team to develop cutting-edge marketing technologies and provide innovative solutions to customers.

About 1

Our Investors

Raffles Venture Partners

National Research Foundation (NRF)

Family offices and prominent angels

Our Locations

Serving you from across US and APAC.

United States

1159 Sonora Court, Suite 122, Sunnyvale, CA 94086

Australia

Level 4, 5 &12, Plaza Building, Australia Square, 95 Pitt Street, Sydney, NSW 2000

India

02-129 WeWork Futura, Magarpatta Road Kirtane Baugh, Magarpatta, Hadapsar, Pune 411028

Thailand

159/28 Sermmit Tower,
17th Floor, Unit 1702,
Sukhumvit 21 (Asoke) Road,
North Klongtoey, Wattana,
Bangkok 10110

Singapore

8 Cross Street, Manulife Tower #18-01 Singapore 048424

Malaysia

L-3A-6 Jalan Solaris, Solaris Mont Kiara, 50480 Kuala Lumpur

Vietnam

Level 4, IMC Building,
62 Tran Quang Khai Street,
Tan Dinh Ward, District 1,
Ho Chi Minh City

China

Room 104, No.2 Tengfei 1st Road, Jiulong Dadao, Huangpu District, Guangzhou,
China 510555