Simplifying Digital Marketing for Businesses of All Shapes and Sizes
Automation, Personalization and Performance
About Knorex
Established since 2010, Knorex is a technology company that provides online marketing products and solutions to ad buyers (agencies and brands).
Knorex XPO℠ is a marketing cloud platform that enables ad buyers to go fully self-serve to advertise online globally in real-time across the different media channels (social, search, OTT/CTV, video, web/mobile etc.), formats, platforms (android, iOS, Mac, Linux, Windows etc.), devices (desktop, laptop, smartphones and tablets) to deliver personalized marketing messages at the right moment to the target audience.
Underpinned by a multi-layered data-driven approach, XPO automates and simplifies the execution and optimization of marketing campaigns to deliver measurable performance by leveraging heavily on machine learning/AI.
The company operates offices across United States and the Asia-Pacific region.
Milestones
Launched in Jan 2010 to provide Semantic Technologies solutions via licensing from A*ccelerate.
Launched HTML5-based Dynamic Ads called Brand Display℠ and worked closely with major premium media owners to market to brands and ad agencies.
Launched managed services to complement XPO platform for agencies and customers who require extended support.
Secured Series B investment.
Attained 2 JICWEBS Seals of Compliance in DTSG Brand Safety and Ad Fraud Processes certified independently by Audit Bureau of Circulations (ABC).
Enrolled as a registered member of the Trustworthy Accountability Group (TAG) to combat ad fraud.
Received ISO/IEC 27001:2013 certification.
Launched in Jan 2010 to provide Semantic Technologies solutions.
Launched HTML5-based Dynamic Ads called Brand Display™ together with media owners to market to brands and ad agencies.
Opened new office in Malaysia
Clinched SiTF Awards and National Infocomm Awards (Most Innovative Product/Service).
Developed Ad Designer tool to accelerate production of HTML5-based dynamic ads in minutes.
Launched complementary managed services.
Expanded into Hong Kong.
Acquired Pushback Technologies (India) to expand its operation and support.
Secured Series B investment led by Raffles Ventures, NRF, Koh Boon Hwee Group of Investors, Henry Ng, family offices and angel investors from Australia & Singapore.
Attained 2 JICWEBS Seals of Compliance in DTSG Brand Safety and Ad Fraud Processes certified independently by Audit Bureau of Circulations (ABC).
Enrolled as a registered member of the Trustworthy Accountability Group (TAG) to combat ad fraud.
Received ISO/IEC 27001:2013 certification.
Towards Universal AdvertisingTM
Digital advertising has undergone a seismic transformation in this past decade with the advent of Programmatic Advertising. With it heralded the shift from a media-centric to a “ME”-centric paradigm, placing the emphasis on individual instead of branded media. With it came a flurry of innovations and digital marketers are suddenly overwhelmed with options — advertising channels, ad formats, devices, platforms and so on.
Too many options begets confusion. We saw that marketers were spending disproportionate amount of time and effort in handling operational and execution aspects — deliberating channels to market to, figuring out the optimal way to allocate ad budget, selecting and connecting to media publishers, identifying suitable ad inventory, creating and maintaining site lists (white and/or black), adjusting to the myriad of ad sizes and formats, embedding and managing pixel trackers or ad tags, and the list goes on; all these at the expense of focusing on achieving marketing objectives and strategizing ways to engage with customers. We believe there should be a better way to tackle all these time-consuming activities.
Enter UNIVERSAL ADVERTISINGTM.
Universal Advertising™ is our coined term to refer to a system in which any marketers can easily reach and communicate their marketing messages to anyone in the world without all the fuss and hassle to engage with the intended audience in a timely and engaging way.
We have spent over a decade carrying out intensive research and development (R&D) and lots of trial-and-error to develop Knorex XPO℠, a full-stack marketing cloud platform that a marketer is able to self-operate and get connected “live” to the leading global ad exchanges and data providers to market to anyone in the world in real-time, all within a single platform.
We aim to provide marketers with the best tool that can shield away all the complexities and nitty gritty, freeing marketers to regain their focus on things that are critical to their business. As an analogy, we view Knorex XPO℠ as equivalent to a smart vehicle transporting a driver or its passengers to the intended destination safely and timely, without getting the driver/passenger overly concern over all aspects of how a transportation works in order to arrive at the destination.
Opportunities @ KNOREX
Be a part of our passionate team to develop cutting-edge marketing technologies and provide innovative solutions to our customers.
Our Locations
Serving you from across US and the Asia-Pacific region
United States
1159 Sonora Court, Suite 122,
Sunnyvale, CA 94086
Australia
India
Hadapsar, Pune 411028
Thailand
Level P Unit P01
Soi 25 Sukhumvit Road,
North Klongtoey Wattana, Bangkok 10110 Thailand
Singapore
#14-16 Crown @ Robinson,
Singapore 068907
Malaysia
Solaris Mont Kiara,
50480 Kuala Lumpur
Vietnam
62 Tran Quang Khai Street,
Tan Dinh Ward, District 1,
Ho Chi Minh City