The advent of Programmatic Advertising transformed the world from a media-centric to be “ME”-centric paradigm, prompting marketers to shift the focus on selecting branded media to engaging with the right individuals. It heralded a flurry of innovations and options  — advertising technologies, channels, ad formats, and so on.

But too many options begets confusion. Marketers are increasingly spending disproportionate amount of time and effort on digital marketing execution and operational details — selection of marketing channels, budget optimization and allocation, identifying suitable ad inventory, creation of (white/black) site lists, constant tweaks of myriad of ad sizes and formats, pixel trackers or ad tags management, and the list goes on — at the expense of focusing on having quality engagement with customers. We believe there should be a better way.

Universal Marketing™ refers to our vision of a system in which any marketers can easily reach and communicate their marketing messages to anyone in the world to engage with their intended audience in a timely and engaging way.

We have invested over 12 years and counting, of R&D investments working closely with many customers and partners globally to develop Knorex XPO℠, our patented modular, full-suitek marketing cloud platform that a marketer is able to self-operate to access “live” to the leading global ad exchanges and data providers to connect with the right online audience anywhere in the world .

We want to help shield marketers from execution complexities through simplification and automation using AI/machine learning, to let marketers regain their focus —  delighting their customers.