Simplifying Digital Marketing for Businesses of All Shapes and Sizes

Automation, Personalization and Performance

About Knorex

Established since 2010, Knorex is a technology company that provides online marketing products and solutions to ad buyers (agencies and brands).

Knorex XPO™ is a marketing cloud platform that enables ad buyers to go fully self-serve to advertise online globally in real-time across the different media channels (social, search, OTT/CTV, video, web/mobile etc.), formats, platforms (android, iOS, Mac, Linux, Windows etc.), devices (desktop, laptop, smartphones and tablets) to deliver personalized marketing messages at the right moment to the target audience.

Underpinned by a multi-layered data-driven approach, XPO automates and simplifies the execution and optimization of marketing campaigns to deliver measurable performance by leveraging heavily on machine learning/AI.

The company operates offices across United States and the Asia-Pacific region.

Milestones

Year 2010
Knorex was brought to life on 9 Sep 2009 in the cradle of the Data Mining labs of A*STAR I2R in the tiny little red dot called Singapore.

Launched in Jan 2010 to provide Semantic Technologies solutions via licensing from A*ccelerate.

Launched HTML5-based Dynamic Ads called Brand Display™ together with media owners to market to brands and ad agencies.

Opened a new office in Malaysia.
Year 2010
Year 2011
Launched SnapArise™, an end-to-end Augmented Reality (AR) platform to media publishers in the APAC and EU regions.
Year 2011
Year 2012
Opened a new office in Bangkok, Thailand.

Won the SiTF Awards and National Infocomm Awards (Most Innovative Product/Service).
Year 2012
Year 2013
Opened a new office in Ho Chi Minh, Vietnam.

Developed Ad Designer tool to accelerate production of HTML5-based dynamic ads in minutes.
Year 2013
Year 2014
Secured Series A investment led by Raffles Ventures / National Research Foundation (NRF) and Koh Boon Hwee group of investors.
Year 2014
Year 2015
Opened a new office in Sydney, Australia.
Year 2015
Year 2016
Launched in beta mode, Knorex XPO™, a self-serve full-stack platform for programmatic advertising.

Launched managed services to complement XPO platform for agencies and customers who require extended support.

Expanded into Hong Kong.
Year 2016
Year 2017
Expanded into Guangzhou, China.

Acquired Pushback Technologies (India) to expand its operation and support.

Secured Series B investment led by Raffles Ventures, NRF, Koh Boon Hwee Group of Investors, Henry Ng, family offices and angel investors from Australia & Singapore.
Year 2017
Year 2018
Opened a new office in Sunnyvale, California.
Year 2018
Year 2019
Certified by Google as a Search Advertising partner.

Attained 2 JICWEBS Seals of Compliance in DTSG Brand Safety and Ad Fraud Processes certified independently by Audit Bureau of Circulations (ABC).

Enrolled as a registered member of the Trustworthy Accountability Group (TAG) to combat ad fraud.
Year 2019
Year 2020
Successfully re-certified for Brand Safety and Anti Ad-Fraud from JICWEBS DTSG and TAG.

Received ISO/IEC 27001:2013 certification.
Year 2020
Knorex was born on 9 Sep 2009 in the Data Mining labs of A*STAR, Singapore.

Launched in Jan 2010 to provide Semantic Technologies solutions.

Launched HTML5-based Dynamic Ads called Brand Display™ together with media owners to market to brands and ad agencies.

Opened new office in Malaysia
Launched SnapArise™, an end-to-end Augmented Reality platform to media publishers in the EU and APAC.
Opened new office in Bangkok, Thailand.

Clinched SiTF Awards and National Infocomm Awards (Most Innovative Product/Service).
Opened new office in Ho Chi Minh, Vietnam.

Developed Ad Designer tool to accelerate production of HTML5-based dynamic ads in minutes.
Secured Series A investment led by Raffles Ventures / National Research Foundation (NRF) and Koh Boon Hwee group of investors.
Opened new office in Sydney, Australia.
Launched in beta mode, Knorex XPO™, a self-serve full-stack platform for programmatic advertising.

Launched complementary managed services.

Expanded into Hong Kong.
Expanded into Guang Zhou, China.

Acquired Pushback Technologies (India) to expand its operation and support.

Secured Series B investment led by Raffles Ventures, NRF, Koh Boon Hwee Group of Investors, Henry Ng, family offices and angel investors from Australia & Singapore.
Opened new office in Sunnyvale, California, USA.
Certified by Google as a Search Advertising partner.

Attained 2 JICWEBS Seals of Compliance in DTSG Brand Safety and Ad Fraud Processes certified independently by Audit Bureau of Circulations (ABC).

Enrolled as a registered member of the Trustworthy Accountability Group (TAG) to combat ad fraud.
Successfully re-certified for Brand Safety and Anti Ad-Fraud from JICWEBS DTSG and TAG.

Received ISO/IEC 27001:2013 certification.
2010
2011
2012
2013
2014
2015
2016
2017
2018
2019
2020

Towards Universal AdvertisingTM

Digital advertising has undergone a seismic transformation in this past decade with the advent of Programmatic Advertising. With it heralded the shift from a media-centric to a “ME”-centric paradigm, placing the emphasis on individual instead of branded media. With it came a flurry of innovations and digital marketers are suddenly overwhelmed with options — advertising channels, ad formats, devices, platforms and so on.

Too many options begets confusion. We saw that marketers were spending disproportionate amount of time and effort in handling operational and execution aspects — deliberating channels to market to, figuring out the optimal way to allocate ad budget, selecting and connecting to media publishers, identifying suitable ad inventory, creating and maintaining site lists (white and/or black), adjusting to the myriad of ad sizes and formats,  embedding and managing pixel trackers or ad tags, and the list goes on; all these at the expense of focusing on achieving marketing objectives and strategizing ways to engage with customers. We believe there should be a better way to tackle all these time-consuming activities.

Enter UNIVERSAL ADVERTISINGTM.

Universal Advertising™ is our coined term to refer to a system in which any marketers can easily reach and communicate their marketing messages to anyone in the world without all the fuss and hassle to engage with the intended audience in a timely and engaging way.

We have spent over a decade carrying out intensive research and development (R&D) and lots of trial-and-error to develop Knorex XPO™, a full-stack marketing cloud platform that a marketer is able to self-operate and get connected “live” to the leading global ad exchanges and data providers to market to anyone in the world in real-time, all within a single platform.

We aim to provide marketers with the best tool that can shield away all the complexities and nitty gritty, freeing marketers to regain their focus on things that are critical to their business. As an analogy, we view Knorex XPO™ as equivalent to a smart vehicle transporting a driver or its passengers to the intended destination safely and timely, without getting the driver/passenger overly concern over all aspects of how a transportation works in order to arrive at the destination.

Care to give XPO a spin?

Opportunities @ KNOREX

Be a part of our passionate team to develop cutting-edge marketing technologies and provide innovative solutions to our customers.

Our Investors

Our Locations

Serving you from across US and the Asia-Pacific region

United States

1159 Sonora Court, Suite 122,
Sunnyvale, CA 94086

Australia

Level 30, 133 Castlereagh Street, Sydney, NSW 2000

India

02-129 WeWork Futura, Magarpatta Road Kirtane Baugh, Magarpatta,
Hadapsar, Pune 411028

Thailand

1 Glas Haus Building,
Level P Unit P01
Soi 25 Sukhumvit Road,
North Klongtoey Wattana, Bangkok 10110 Thailand

Singapore

140 Robinson Road,
#14-16 Crown @ Robinson,
Singapore 068907

Malaysia

L-3A-6 Jalan Solaris,
Solaris Mont Kiara,
50480 Kuala Lumpur

Vietnam

Level 4, IMC Building,
62 Tran Quang Khai Street,
Tan Dinh Ward, District 1,
Ho Chi Minh City

China

Room 2610, International Metropolitan Place, #68, Huacheng Avenue, Zhujiang New Town, Tianhe District, Guangzhou