About Knorex

Digital advertising has undergone a seismic change in the past decade with the advent of Programmatic Advertising. We witnessed the shift from a media- to a ME-centric paradigm, placing the emphasis on individual instead of the association with the media brand. With it came a flurry of innovations and digital marketers are overwhelmed with a myriad of options — advertising channels, ad formats, platforms and so on.

Having too many options begets confusion. Instead of focusing on delivering on marketing objectives and strategizing ways to engage with customers, we observed that marketers were spending huge amount of time and effort in operational and execution aspects — contemplating about channels to advertise into, figuring out the optimal way to allocate ad budget, selecting and connecting to media publishers, identifying suitable ad inventory, site lists (white and/or black), tending to ad sizes and formats,  embedding and managing pixel trackers or ad tags, and the list goes on. We believe there should be a better way.

Enter UNIVERSAL ADVERTISING.

Universal Advertising™ is our coined term to refer to a system in which any marketers can easily reach and deliver their marketing messages to anyone in the world without all the fuss, while able to engage with the intended audience in a relevant and engaging way.

Over the years, we have developed Knorex XPO™, a fully self-serve cloud marketing platform connected “live” to leading global ad exchanges and data providers that enables a marketer to market to anyone in the world in real-time, all within a single platform. Through XPO, we want to equip marketers with the right tool to shield away all the nitty gritty, thus freeing the marketers to focus on his/her marketing objectives and all the strategic aspects that go with it. As an analogy, we view Knorex XPO™ as equivalent to a smart vehicle transporting a driver/passenger to his/her destination, without him/her overly concern over all aspects of how a transportation works in order to arrive at the destination.