The advent of Programmatic Advertising transformed the advertising and media worlds from a media-centric to a “ME”-centric paradigm, prompting marketers to shift the focus from emphasizing on the selection or white-listing of selected branded media to focusing on engaging with the right individuals, which was only made possible in this new paradigm. It heralded a flurry of innovations and options — advertising technologies or “adtech”, channels, ad formats, audience targeting and so on.

But too many options begets confusion especially when things are moving fast. We observed that marketers are increasingly spending disproportionate amount of time and effort on digital marketing execution and operational details — selection of marketing channels, budget optimization and allocation, identifying suitable ad inventory, creation of (white/black) site lists, constant tweaks of myriad of ad sizes and formats, pixel trackers or ad tags management, and the list goes on — at the expense of focusing on having quality engagement with prospects and customers. We believe there should be a better way.

Enter Universal Marketing™. It is our vision where we believe that when attained, marketers would be able to easily reach and communicate their marketing messages to their intended audience, anywhere in the world in a timely and engaging way.

To pursue our vision, our steadfast investors have supported us over a decade of R&D investment, enabling us to work closely with many customers and partners globally to develop Knorex XPO℠, our award-winning, patented modular, full-suite advertising management control platform that a marketer is able to self-operate to access “live” to the leading global ad exchanges, leading engagement platforms (social & search), and data providers to connect with the right online audience anywhere in the world.

We want to help shield marketers from the ever creeping execution complexities through simplification and automation by tapping on the power of AI/machine learning, ultimately, to let marketers realize the promise of programmatic advertising — delighting customers.