Digital advertising has undergone a seismic transformation in this past decade with the advent of Programmatic Advertising. With it heralded the shift from a media-centric to a “ME”-centric paradigm, placing the emphasis on individual instead of branded media. With it came a flurry of innovations and digital marketers are suddenly overwhelmed with options — advertising channels, ad formats, devices, platforms and so on.

Too many options begets confusion. We saw that marketers were spending disproportionate amount of time and effort in handling operational and execution aspects — deliberating channels to market to, figuring out the optimal way to allocate ad budget, selecting and connecting to media publishers, identifying suitable ad inventory, creating and maintaining site lists (white and/or black), adjusting to the myriad of ad sizes and formats,  embedding and managing pixel trackers or ad tags, and the list goes on; all these at the expense of focusing on achieving marketing objectives and strategizing ways to engage with customers. We believe there should be a better way to tackle all these time-consuming activities.

Enter UNIVERSAL MARKETING^TM.

Universal Marketing™ is our coined term to refer to a system in which any marketers can easily reach and communicate their marketing messages to anyone in the world without all the fuss and hassle to engage with the intended audience in a timely and engaging way.

We have spent over a decade carrying out intensive research and development (R&D) and working closely with many partners globally to develop Knorex XPO℠, a flexible, full-stack marketing cloud platform that a marketer is able to self-operate and get connected “live” to the leading global ad exchanges and data providers to market to anyone in the world in real-time.

Our goal is to provide the best-in-class tools to marketers to shield away all the execution complexities and help to simplify and automate as much as possible through AI/machine learning to let marketers focus on delivering the best customer experience to their customers.

Care to give XPO a spin?