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Think about an advertisement that has various versions. Bestowed with a mind of its own, the advertisement can manifest different renditions of itself to different

The modern digital advertising sphere is undergoing a drastic change with the advent of the server to server conversion tracking. At present, there are two

The ability to deliver relevant marketing messages to the targeted consumers lays the critical path for a successful campaign outcome. Instead of the bygone method

Marketers are forever on the hunt for new advertising opportunities and strategies. Although optimizing for organic search is beneficial, paid advertising using platforms such as

Advertisements are not limited to television or newspapers any more. The revolution in smartphone technology, along with the social media platforms, have completely redefined the

Did you know that 80% of internet users search for health-related subjects online?  This means two things. One, the healthcare industry is never beyond the

As per the latest report from Statista, Facebook has more than 2.6 billion users across the globe. Now that’s an enormous number of people to

Let’s say you have developed an app for your business. You have painstakingly gathered the right set of developers and supervised to bring in your

If you have ever considered online advertising for your business, you probably have heard many chanting the advantages of programmatic media buying. And the reality

Insights are the holy grail in marketing. The more actionable they are, the more precise the advertisement campaigns can be tweaked to drive towards campaign