Since we published this article a while back, much has changed. Oncoming changes announced previously are now set in motion by Apple and Google in
Although the pandemic has definitely impacted many brick-and-mortar businesses who are highly dependent on the number of visitors frequenting their physical stores, it is also
Insights are the holy grail in marketing. The more actionable they are, the more precise the advertisement campaigns can be tweaked to drive towards campaign
Knorex research scientists Yiping Jin and Vishakha Kadam will be presenting their team’s research papers titled “Bootstrapping Large-Scale Fine-Grained Contextual Advertising Classifier from Wikipedia” and
Mobile advertising technology has completely revolutionized the world of digital marketing ever since its simple beginnings. In the last decade, the use of web-enabled smartphones
The modern digital advertising sphere is undergoing a drastic change with the advent of the server to server conversion tracking. At present, there are two
Marketers are forever on the hunt for new advertising opportunities and strategies. Although optimizing for organic search is beneficial, paid advertising using platforms such as
Proximity targeting has been there for a long time now. Over the past few decades, marketers have increasingly started to recognize the power of “right
These days, online advertising is all about delivering the right message to the target audience segment, essentially what you commonly hear about “right message delivered
A successful marketing campaign relies on an efficient data collection mechanism that is flexible and able to change and evolve to adapt to new environments,
According to a report published by the Winterberry Group, over-the-top (OTT) advertising streaming in the US is predicted to grow by 20% to reach a
Dear Customers & Readers, 2020 has been a challenging year for everyone. Here at Knorex, we stayed focus and committed to delivering the best user
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