Dynamic Ads have provided advertisers with flexibility and a multitude of benefits for their advertising campaigns. It uses behavioral data to meet users’ preference for
Contextual targeting is gaining increasing traction these days as marketers search for alternative marketing methods in response to the phasing out of third-party online cookies.
Digital Out-of-home (DOOH) advertising may have experienced a slowdown in the past year due to the Covid-19 pandemic however, it is steadily picking up its
In AppAnnie’s 2021 State of Mobile report, global mobile ad spend surged to $240 billion amidst the COVID-19 pandemic with a year-on-year growth rate of
Data Privacy concerns have been the talk of the town since news reported about data breaches and unauthorized sharing of personal information continue to emerge.
It is important that retailers rethink making themselves more discoverable online in this digital age today. In spite of the Covid-19 pandemic, modern marketers of
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