As more ad formats and channels emerge, it is becoming increasingly challenging to stand out in the sea of ads. With countless ads competing for
Generative AI is driving a new wave of innovation in media planning, a process focused on choosing the best channels, timing, and formats to reach
We are thrilled to announce the publication of our R&D team’s latest research paper, “Disentangling Hate Across Target Identities,” which is now available on arXiv,
Ad automation is transforming digital marketing by simplifying the process of creating, managing, and optimizing ad campaigns. It provides efficiency, scalability, and cost-effectiveness, making it
The Agency sought ways to assist its client, an international food and beverage giant, in boosting its advertising performance and operational efficiency by exploring multi-channel
Introduction In a surprising turn of events, Google has decided to keep third-party cookies alive in its Chrome browser. This decision marks a significant departure
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