Mobile Advertising Examples: 10 Companies That Are Hitting The Mark
Do you know that several million smartphones are being sold every year? The graph below shows the number of smartphones sold to end users worldwide
July 13, 2020 No Comments
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Top 10 Mobile Advertising Strategies For Best Results
In 2017, mobile advertising surpassed desktop advertising by a stunning 75%. It is estimated that there are over 3.5 billion mobile internet users around the
July 13, 2020 No Comments
General
A World Without Advertising Cookies – 5 Things Knorex Is Doing to Adapt
Cookies for Targeted Digital Advertising For the longest time, advertising cookies and digital advertising have been the best of friends, allowing for rich user profiles
July 7, 2020 No Comments
Corporate
Knorex Featured in the IAB Regional Programmatic Ecosystem 2020 Chart
Knorex is featured as a provider of Demand-side Platform and programmatic-enabled or data-driven managed buying solution in the latest edition of the regional Programmatic ecosystem
June 27, 2020 No Comments
Corporate
Knorex Unveils its AI Engine KAIROS to Power Universal Advertising in Knorex XPO
SINGAPORE, June 25, 2020 – Knorex, the leading provider of cross-channel marketing cloud platform, today announced the launch of its Artificial Intelligence (AI) engine, Knorex
June 22, 2020 No Comments
General
Knorex R&D Team Publishes Research Paper on Data-less Machine Learning Algorithm for Text Classification
We are thrilled to announce that our Research & Prototyping Team’s (R&P) research paper relating to contextual targeting titled “Learning from noisy out-of-domain corpus using
June 22, 2020 No Comments
General
Rich Media: Definition, Formats and Examples
For any marketing strategy, the most crucial element of success is attracting your target audience. Let’s accept the fact that these days, buyers are becoming
June 19, 2020 No Comments
General
Viewability: What Is It, And How To Improve It?
The ultimate goal of digital advertising is to lure a potential customer into using your services or products. To make this possible, you need to
June 18, 2020 No Comments
General
What is Facebook Dynamic Creative ?
Facebook introduced “Dynamic creative” as its new feature in September 2017. The software depends on algorithms to create ads that as based on creative components.
May 30, 2020 No Comments
General
What Are Dynamic Banners?
Dynamic banners are the banners that are designed to automatically change in order to display content and promotions specifically tailored for each user. This is
May 29, 2020 No Comments
General
What is a Creative Management Platform (CMP)?
As automation and AI/ML mature in its application, leading brands are increasingly seeking for an automated and multi-channel advertising solution to churn out personalized and
May 28, 2020 No Comments
Corporate
Knorex Teams Up with Mobilewalla to Accelerate Marketing Effectiveness and Intelligence across North America and Asia-Pacific
SUNNYVALE, Calif., May 27, 2020 – Knorex and Mobilewalla are partnering to combine Mobilewalla’s consumer intelligence platform and the Knorex XPO cross-marketing marketing cloud platform
May 27, 2020 No Comments
