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Marketers are forever on the hunt for new advertising opportunities and strategies. Although optimizing for organic search is beneficial, paid advertising using platforms such as

Advertisements are not limited to television or newspapers any more. The revolution in smartphone technology, along with the social media platforms, have completely redefined the

Did you know that 80% of internet users search for health-related subjects online?  This means two things. One, the healthcare industry is never beyond the

As per the latest report from Statista, Facebook has more than 2.6 billion users across the globe. Now that’s an enormous number of people to

Let’s say you have developed an app for your business. You have painstakingly gathered the right set of developers and supervised to bring in your

If you have ever considered online advertising for your business, you probably have heard many chanting the advantages of programmatic media buying. And the reality

Insights are the holy grail in marketing. The more actionable they are, the more precise the advertisement campaigns can be tweaked to drive towards campaign

Price-per-click (PPC) automation is a great boon for CMOs, Marketing Managers and advertisers alike. It not only helps to finish the job more efficiently but

Mobile advertising technology has completely revolutionized the world of digital marketing ever since its simple beginnings. In the last decade, the use of web-enabled smartphones

Research has shown that in 2019,190 billion U.S. dollars was spent on mobile advertising worldwide. By 2022 this amount is expected to surpass 280 billion