What is a Demand-Side Platform (DSP)? How Does it Work?
January 2, 2022
As digital media continues to evolve since the first digital ad banner back in 1994, much more sophisticated ecosystem has emerged and formed. The way
As digital media continues to evolve since the first digital ad banner back in 1994, much more sophisticated ecosystem has emerged and formed. The way
Contextual targeting is gaining increasing traction these days as marketers search for alternative marketing methods in response to the phasing out of third-party online cookies.
Digital Out-of-home (DOOH) advertising may have experienced a slowdown in the past year due to the Covid-19 pandemic however, it is steadily picking up its
In AppAnnie’s 2021 State of Mobile report, global mobile ad spend surged to $240 billion amidst the COVID-19 pandemic with a year-on-year growth rate of
Data Privacy concerns have been the talk of the town since news reported about data breaches and unauthorized sharing of personal information continue to emerge.
According to a report published by eMarketer, investments in CTV grew by 40.6% in 2020 and will continue to accelerate in 2021 as spending reaches USD
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