According to a report published by eMarketer, investments in CTV grew by 40.6% in 2020 and will continue to accelerate in 2021 as spending reaches USD… Read More »OTT and Connected TV (CTV) Advertising: All You Need To Know [2021 Update]
Technology has changed how everything works, including how television operates. When watching the television through the internet was once thought of as impossible. It’s now… Read More »What is OTT (Over-the-top) vs. CTV (Connected TV)?
Technology is changing the way modern advertising works. First there was Internet, then mobile phones and a slew of devices came along and then our… Read More »How Does Over-the-Top (OTT) Works?
With the hype of over-the-top advertising on the rise, it’s hard to ignore it in your marketing plan. Many people are cutting their cords and… Read More »How to Buy OTT Advertising?
The value of OTT (learn about OTT vs CTV) is based on the increasing number in mainstream media consumption through online media channels. According to… Read More »Why is OTT Important?
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