Google Demand Gen + KNOREX XPO
AI-Powered Demand Generation
Beyond Search across Youtube, Gmail and Google Display Network
INTRODUCTION
Overview of Demand Generation
With XPO
With XPO
Google Demand Gen is a type of campaign that uses AI and audience signals to reach users early, before they search. It builds awareness and consideration through rich creatives across Google’s top platforms.
With KNOREX XPO integrating Google Demand Gen, advertisers can launch and optimize iteasily using an AI-powered, all-in-one workflow.
HIGH-TRAFFIC INVENTORY SOURCES
Where Do Demand Gen Ads Appear?
Demand Gen campaigns appear across Google’s most visually engaging, high-traffic ad inventory, giving you exclusive access to immersive, scroll-stopping opportunities at moments of peak user attention.
- YouTube (Home feed, Watch Next, In-Stream ads)
- Google Discover Feed
- Gmail (Promotions and Social Tabs)
- Google Display Network
WHY KNOREX XPO
Key Benefits of Running Demand Gen Campaigns Using Knorex XPO
ENHANCING PRODUCTIVITY AND EFFICIENCY
When Should You Use Demand Gen ?
Build brand awareness
with new audiences who haven’t searched for your offering.
Engage mid-funnel segments
to create demand through inspirational messaging.
Get Creative!
using rich formats like carousels, video stories, and lifestyle imagery to engage and enthrall.
Drive action from new users
using persuasive offers and targeted content.
Optimize full-funnel performance
using multi-touch attribution and real-time analytics.
