What Are Dynamic Ads?
Dynamic Ads are the advertisements that are designed to automatically change in order to display content and promotions specifically tailored for each user. Previously, banners have… Read More »What Are Dynamic Ads?
General
What is a Creative Management Platform (CMP)?
As automation and AI/ML mature in its application, leading brands are increasingly seeking for an automated and multi-channel advertising solution to churn out personalized and… Read More »What is a Creative Management Platform (CMP)?
Dynamic Creative Optimization (DCO): Display Advertising That Converts
Your clients are unique and so are their shopping experiences. When it comes to their interactions with your website, they clearly prefer a personalized experience… Read More »Dynamic Creative Optimization (DCO): Display Advertising That Converts
Footfall Attribution: How To Attribute the Online Marketing Campaigns To In-store Traffic?
When retail brand owners spend on mobile marketing strategies, they are usually looking for success in terms of store walk-ins. Digital data is often not… Read More »Footfall Attribution: How To Attribute the Online Marketing Campaigns To In-store Traffic?
How Does Over-the-Top (OTT) Works?
Technology is changing the way modern advertising works. First there was Internet, then mobile phones and a slew of devices came along and then our… Read More »How Does Over-the-Top (OTT) Works?
What is the Difference Between DMP and DSP?
Thanks to technology, global information can be accessed within a click of a button. And this is important as businesses literally can’t survive without data.… Read More »What is the Difference Between DMP and DSP?
What is a Supply Side Platform (SSP)?
This is a technology that allows web owners to sell digital ad spaces in automated auctions. Web owners can sell and manage video, display, or… Read More »What is a Supply Side Platform (SSP)?
What is the Difference Between DSP and SSP?
Acronyms make work easier, especially when technical terms are too long. But this can be very confusing if you’re not well acquainted with the terms.… Read More »What is the Difference Between DSP and SSP?
What Does a Demand-side Platform (DSP) Do?
These days, buying and selling online ad impressions happens in less than a blink of an eye. Just less than 7-8 years ago, it would… Read More »What Does a Demand-side Platform (DSP) Do?
Is Facebook a DSP?
Yes, the FB ad manager can be described as a DSP. But what is a DSP really? It’s a platform that allows advertisers to buy… Read More »Is Facebook a DSP?
