General

First things first – ecommerce marketing and digital marketing are two different things and are not mutually exclusive, i.e., businesses can use them together in… Read More »15 Top Digital Marketing Tips for Ecommerce Stores

Financial services is a highly competitive space. With the inculcation of technology and becoming deeply ingrained in its ecosystem, the competition has become more challenging… Read More »Digital Marketing for Financial Services: 10 Strategies That Won’t Go Wrong!

Digital marketing has availed doctors and health specialists the opportunity to showcase their service to the digital world, beyond their locality.  Digital marketing allows Health… Read More »Digital Marketing For Healthcare Industry: Strategies and Best Practices

Think about an advertisement that has various versions. Bestowed with a mind of its own, the advertisement can manifest different renditions of itself to different… Read More »What Are Responsive Search Ads and How Do They Work?

Ad targeting, the ability to deliver relevant marketing messages to the targeted consumers, lays the critical path for a successful campaign outcome. Instead of the… Read More »Ad Targeting: Engage The Right Customers, Deliver An Accurate Message

Did you know that 80% of internet users search for health-related subjects online?  This means two things. One, the healthcare industry is never beyond the… Read More »How to Craft a Successful Healthcare Advertising Strategy?

As per the latest report from Statista, Facebook has more than 2.6 billion users across the globe. Now that’s an enormous number of people to… Read More »How To Create And Run App Install Ads On Facebook?

Let’s say you have developed an App for your business. You have painstakingly gathered the right set of developers and supervised to bring in your… Read More »How To Run App Install Campaigns Using Google Ads?

If you have ever considered online advertising for your business, you probably have heard many chanting the advantages of programmatic media buying. And the reality… Read More »A Complete Guide to Programmatic App Install Campaigns

Price-per-click (PPC) automation is a great boon for CMOs, Marketing Managers and advertisers alike. It not only helps to finish the job more efficiently but… Read More »PPC Automation: What You Need To Know