AUTOMOTIVE

Digital Marketing Automation for Auto Dealerships and Car Sales

Built for Agency & Marketer to Self-Serve

INTRODUCTION

8 Key Strategies to Drive Conversions across the Customer Journey

  • Raise Awareness with Video Marketing

    Automotive buyers make an informed choice and are turning to videos online to search, learn and discover their options.

  • Targeted Advertising: Retargeting and Location-based Advertising

    Reduce your abandonment rate by retargeting those who have visited your platforms and draw nearby shoppers to visit them.

  • Engage Content Creators

    Content creators are a marriage of a video marketing strategy and customer review.

  • Advertise with a Call-To-Action (CTA)

    Advertise to attract leads and include a call-to-action to encourage engagement.

  • Create Space for Dialogue with a Multi-Channel Strategy

    Taking on a customer-centric, digital-first approach in customer service will give you an edge.

  • Customer Reviews Matter

    Positive customer reviews will set you apart from your competitors.

  • Multi-Device Strategy

    Customers use multiple devices to shop so a multi-device strategy is key in marketing in the automobile industry.

  • Attain Customer Loyalty

    Follow up with your customers and their purchases and be available to them when they have inquiries or servicing needs.

SOLUTIONS

Drive Awareness, Consideration, Purchase, Service, Conquest and Repurchase All on a Single Platform

One Platform for Efficiency

No more having to operate multiple platforms to meet your entire digital marketing execution. Powerful bulk operations features too to scale your productivity.

Redeploy your talents and regain your focus on growing your business.

Learn one platform, run across many!

Replicate Across Multiple Accounts With Bulk Operations

Ever experienced a situation where you need to easily copy across campaign metrics, ad group targeting strategy or a creative design, from one account to another or one setup to another?

XPO comes with bulk cloning and other bulk features to speed things up!

Multi-Account, Multi-User Management

Powerful partnership account management and a suite of related tools to let you manage all your client accounts in one place.

Create custom dashboard views with different timezones, currencies and more.

Share reports or schedule automated reports to keep your clients informed and up-to-date.

Cross-Channel for Widest Reach

Unified cross-channel tracking, targeting, reporting, optimization, and execution across social, search, display/native, video, OTT/CTV and email … all in one place. Get all your silos integrated to have one unified view to drive better insights.

Cross-Channel Optimization

Maximize cross-channel synergy and optimize greater efficiency in ad spend with Knorex KAIROS™ AI engine.

Leverage the Power of CRM Data for Full Funnel Engagement

Integrate CRM data to drive personalized consideration, maintenance, and service offerings based on the different stages of vehicle ownership for each individual.

Data Feeds Integration for Real-time Updates and Changes

Integrate specialized data feeds from inventory management and third-party data providers (such as HomeNet, Experian, DataX etc.) at VIN ID-level into cross-channel dynamic catalog ads.

Contextual Targeting

Leverage on Knorex’s Lumina™ Contextual Engine for cookie-less contextual targeting for quality placement with relevant semantics, while being compliant with CCPA/GDPR.

FAQs for Auto Dealerships

This is best defined as a technology that reduces manual sales and marketing efforts (by managers and team) by automating and streamlining your auto dealership online marketing campaigns. The technology uses real-time car buyers’ data to understand their purchase behavior and needs. Marketing automation software, when deployed well, can create an increase in the number of leads and conversions.

Various studies report that automotive advertising brings in more revenue for every vehicle sold, especially when compared to traditional media. Research on the automotive sector conducted by DealerSocket confirms that conventional marketing strategies cost ten times more than digital marketing.

The world has rapidly changed from a time when car ads were distributed via newspapers, pamphlets, and TV ads. Users today use multiple web channels like Facebook, Instagram, automated emails, Google, and other social media platforms to get the information they need.

Omnichannel marketing approach is all about brands interacting with their customers across different types of online mediums. This includes unified tracking, reporting and targeting across all channels.

Digital marketing drive auto shopping study conducted by Google reports that more and more consumers are using a omni/cross-channel approach to research about cars before purchase.

Most incoming leads often end up going down the drain without ever seeing daylight. The solution involves integrating the CRM data with marketing automation technology. This helps in efficient tracking of lead acceptance, progress, and conversions. It also helps in documenting the leads that need to be re-marketed.

You can deploy marketing automation to enhance the efficiency of your automotive marketing efforts by using the following tips:

  • Send welcome messages for long-lasting positive impression- This could include an introductory email or other means of automated communication to welcome your customers.
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  • Timely follow-up – An automated follow up using periodic email reminders helps to build brand reputation, which can be a valuable tool to outsell your competitors. Timely follow-up communication like reminding customers about new deals, test drive schedules, etc. creates active engagement with customers and prospects, ensuring you stay at the top of their mind.
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  • Meaningful content – Study and assess data about your car buyers and understand their intent. This helps in creating useful contents that your consumers can relate to. Remember, in the long term, good and dynamic content helps increase conversion rates.
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  • Automate the sales funnel for auto dealerships – Irrespective of the social networks that you deal with, all the incoming leads need to be segmented. Each segment needs to follow a unique marketing automation technology in order to progress the leads in the right direction.
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  • Personalization opportunities – Efforts like sending a personalized email, a birthday/anniversary reminder, form an important aspect of marketing automation, and an easily achievable one too!
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  • Make customers for life – Customer behavioral data and their browsing histories can now be used by auto dealers to anticipate what their consumers want and who their preferred provider is. Marketing automation can also help them understand issues and offer economically priced solutions.
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    A study by DealerELITE reports that “consumers expect a 24/7 real-time response when purchasing a new car.”

  • Go Contextual Contextual targeting is the modern approach to provide consumers with a seamless cookie-less experience.
Manage one platform for efficiency and start delivering results.