Thanks to technology, global information can be accessed within a click of a button. And this is important as businesses literally can’t survive without data.… Read More »What is the Difference Between DMP and DSP?
Acronyms make work easier, especially when technical terms are too long. But this can be very confusing if you’re not well acquainted with the terms.… Read More »What is the Difference Between DSP and SSP?
These days, buying and selling online ad impressions happens in less than a blink of an eye. Just less than 7-8 years ago, it would… Read More »What Does a Demand-side Platform (DSP) Do?
The growth of technology in modern times has changed the ad buying and selling world. The traditional concepts of manual ad insertions and publishing have… Read More »Demand-Side Platform (DSP): What is it and How Does it Work (Updated)
If you’re an advertiser and you’re looking for ways to boost your ads engagement and ROI, you should consider the Double Click Bid Manager (DBM),… Read More »What is Double Click Bid Manager (DBM)?