Table of Content
Overview of Demand Generation with KNOREX XPO
Demand Gen is a campaign type introduced by Google designed to engage users early in their purchase journey—before they actively search for a product or service. Unlike direct response or bottom-funnel campaigns, Demand Gen campaigns are aimed at inspiring interest and influencing consideration through visually rich creatives placed across highly engaging Google properties. And with KNOREX XPO, advertisers can seamlessly launch, manage, optimize, and measure Demand Gen campaigns using an integrated and automated workflow powered by KNOREX XPO’s proprietary AI and unified platform capabilities.
Where Do Demand Gen Ads Appear?
Demand Gen campaigns are shown across Google’s most visually engaging and high-traffic inventory sources, including::
- YouTube (Home feed, Watch Next, In-Stream ads)
- Google Discover Feed
- Gmail (Promotions and Social Tabs)
- Google Display Network
These placements allow advertisers to deliver immersive, scroll-stopping experiences in moments of high user attention.
Key Benefits of Running Demand Gen Campaigns using KNOREX XPO
- Massive Reach with Relevance – Access up to 3 billion monthly active users across Youtube, Google Discover Feed, and Gmail, while leveraging AI-driven targeting to stay relevant to your audiences.
- Creatives Impact with Automation: Use eye-catching visuals such as carousel ads, vertical videos, and rich media assets that you can easily use XPO to build, reuse, and do A/B test.
- End-to-End Optimization via AI: XPO integrates with Google’s AI-powered bidding and combines it with its own machine-learning optimization engine (KAIROS) to enhance performance across the funnel.
- Audience-Centric Targeting: Reach your best potential customers through:
- First-party audiences from your CRM or website
- Custom intent and affinity audiences
- Lookalike segments generated using Google or XPO’s audience modeling
- Streamlined Workflow and Control: Manage creatives, campaigns, and analytics under one roof. Collaborate efficiently with your teams using XPO’s enterprise-grade user access control and approval workflows.
- In-depth Measurement and Lift Analysis: Track impact beyond clicks using:
- Search lift and conversion lift studies
- Attribution modeling across channels
- Product-level reporting (for feeds synced via Google Merchant Center)
When Should You Use Demand Gen?
Use Demand Gen when you objective is to:
- Build brand awareness with new audiences who haven’t yet searched for your offering.
- Engage mid-funnel segments to create demand through inspirational messaging.
- Test creative variants using rich formats like carousels, video stories, and lifestyle imagery.
- Drive action from new users using persuasive offers and targeted content.
- Optimize full-funnel performance using multi-touch attribution and real-time analytics
Conclusion
Demand Gen campaigns offer a powerful way to build awareness and drive mid-funnel engagement using visually immersive creatives across Google’s top consumer platforms. With Knorex XPO, you get a centralized platform that not only simplifies the workflow but also enhances targeting, performance, and measurement. Whether you’re looking to capture attention, educate your audience, or nudge them toward conversion, Demand Gen via XPO provides the tools and intelligence to execute effectively and at scale.
