As per the latest report from Statista, Facebook has more than 2.6 billion users across the globe. Now that’s an enormous number of people to
Let’s say you have developed an app for your business. You have painstakingly gathered the right set of developers and supervised to bring in your
If you have ever considered online advertising for your business, you probably have heard many chanting the advantages of programmatic media buying. And the reality
The Trustworthy Accountability Group (TAG), the world’s leading program advocate and fighting against criminal activity and protect brand safety in digital advertising announced the launch
Insights are the holy grail in marketing. The more actionable they are, the more precise the advertisement campaigns can be tweaked to drive towards campaign
Price-per-click (PPC) automation is a great boon for CMOs, Marketing Managers and advertisers alike. It not only helps to finish the job more efficiently but
Mobile advertising technology has completely revolutionized the world of digital marketing ever since its simple beginnings. In the last decade, the use of web-enabled smartphones
A successful marketing campaign relies on an efficient data collection mechanism that is flexible and able to change and evolve to adapt to new strategies,
Research has shown that in 2019,190 billion U.S. dollars was spent on mobile advertising worldwide. By 2022 this amount is expected to surpass 280 billion
The last decade saw an explosion in the use of web-enabled smartphones. Never before in history, has there been a more accessible option like the
Do you know that several million smartphones are being sold every year? The graph below shows the number of smartphones sold to end users worldwide
In 2017, mobile advertising surpassed desktop advertising by a stunning 75%. It is estimated that there are over 3.5 billion mobile internet users around the
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