General
What is a Supply Side Platform (SSP)?
This is a technology that allows web owners to sell digital ad spaces in automated auctions. Web owners can sell and manage video, display, or
March 20, 2020
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BLOG & LATEST UPDATES
General
What is the Difference Between DSP and SSP?
Acronyms make work easier, especially when technical terms are too long. But this can be very confusing if you’re not well acquainted with the terms.
March 14, 2020
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General
What Does a Demand-side Platform (DSP) Do?
These days, buying and selling online ad impressions happens in less than a blink of an eye. Just less than 7-8 years ago, it would
March 14, 2020
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General
Demand-Side Platform (DSP): What is it and How Does it Work
The growth of technology in modern times has changed the ad buying and selling world. The traditional concepts of manual ad insertions and publishing have
March 10, 2020
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General
Is Facebook a DSP?
Yes, the FB ad manager can be described as a DSP. But what is a DSP really? It’s a platform that allows advertisers to buy
March 5, 2020
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General
What is Double Click Bid Manager (DBM)?
If you’re an advertiser and you’re looking for ways to boost your ads engagement and ROI, you should consider the Double Click Bid Manager (DBM),
March 1, 2020
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General
How to Buy OTT Advertising?
With the hype of over-the-top advertising on the rise, it’s hard to ignore it in your marketing plan. Many people are cutting their cords and
February 24, 2020
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General
7 Benefits of Contextual Advertising
Context advertising, also known as content-based advertising, is among the greatest types of online advertising. It involves placing ads on a website based on its
February 5, 2020
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General
Contextual Targeting for Better Audience Segmentation
What is Contextual Targeting? Contextual targeting utilizes session data information to triangulate a user’s intentions and interests, as opposed to using data collected, stored, and
January 11, 2020
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Corporate
Knorex Partners With Tapad To Enable Enhanced Cross-device Marketing Capabilities For Brands And Agencies
Tapad, a global leader in digital identity resolution, has partnered with Knorex, a leading provider of digital performance marketing. Knorex’s self-service online advertising platform, Knorex
December 12, 2019
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General
Media Buying – Getting It Right for Best Results
With all the new methods of digital marketing that are being presented to you, it’s hard to choose the right one. For starters, you don’t
December 5, 2019
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General
11 Mobile Advertising Campaigns Tips for Better Conversion Rates
In 2019, there are already more than 5.11 billion mobile users in the world. This is a clear sign that it would be in your
December 5, 2019
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