Digital ad standards industry body, Joint Industry Committee for Web Standards (JICWEBS) has awarded to Knorex, a leading provider of cross-channel marketing cloud platform the DTSG Brand Safety (https://jicwebs.org/standards/brand-safety/) renewal certification following an independent audit by Audit Bureau of Circulations (ABC) of Knorex advertising processes against JICWEBS DTSG Good Practice Principles.
The JICWEBS DTSG Principles are industry-approved guidelines that are designed to reduce the risk of ad misplacement, and deliver transparency by allowing businesses to demonstrate their brand safety processes to the same industry standards. The aim of this verification program is to promote confidence in the industry by demonstrating that companies like Knorex upholds brand safety and protects the integrity of online advertising.
Abhishek Kumar, VP Engineering of Knorex said: “We have been proactive in providing to our customers and partners with the trust of delivering to them the highest quality and assurance in brand safety, right down to the granular level of every bid. We work hard with industry partners and bodies to ensure that each ad of our customers are being delivered efficiently to the right audience with minimal or no wastage without compromising on quality. Attaining the renewal certification from JICWEBS DSTG brand safety seal is important as it recognizes our long-standing commitment in providing a trustworthy and brand-safe environment to our customers and partners. At a time when brand safety remains an on-going concern and advertising buyers seeking out for trusted partners, we are thrilled to receive a renewal of our independently verified Seal of Compliance to foster a more transparent digital ad trading environment.”
The certification demonstrates Knorex solutions as measuring up to industry best practices and standards. It also reaffirmed Knorex commitment to delivering greater transparency to advertising buyers that their ads will reach the right audience and not be associated with content that could jeopardize their reputation and business.
Established in 2010, Knorex is a technology company that provides programmatic online advertising products and technologies to advertising buyers worldwide through its offices across United States and the Asia-Pacific region.
With its marketing cloud platform, Knorex XPO™ enables ad buyers to self-serve and advertise real-time across the globe regardless of the media channels (social, search, OTT/CTV, video, web/mobile etc.), ad formats (display, native, search, social, video etc), platforms (android, iOS, mac, linux, mac, windows etc.), devices (desktop, laptop, smartphones and tablets) to deliver personalized marketing messages at the right moment to the targeted audience in an automated way, powered by machine learning/AI. Underpinned by a multi-layered data-driven approach, XPO simplifies the execution and optimization of marketing campaigns, while delivering measurable and attributable performance. To learn more, visit https://knorex.com.
Audit Bureau of Circulations (ABC) is a leading industry-owned auditor for media products and services, with specialist skills in digital ad trading.
Through the organization experienced teams, it provides an independent service, checking compliance across a range of media standards. ABC rigorous auditing of multiple business types underpins the work of other Standards setters such as BARB, JICWEBS and TAG. For more information on ABC’s Verification Service, please visit https://www.abc.org.uk/audit-services/brand-safety
About DTSG / JICWEBS
The Digital Trading Standards Group (DTSG) is a UK group comprising representatives of the entire digital display advertising market, including trade bodies the Association of Online Publishers (AOP), Internet Advertising Bureau (IAB) UK, News Media Association, ISBA – the voice of British advertisers – and the Institute of Practitioners in Advertising (IPA). DTSG was set up in 2012 to bring the industry together to propose guidelines aimed at significantly reducing the risk of misplacement of advertising across the digital trading ecosystem. The DTSG Good Practice Principles serves as the basis of certification for brand safety.
The DTSG’s Good Practice Principles are endorsed by the UK’s Joint Industry Committee for Web Standards or JICWEBS. These principles set industry-wide standards, including the wide use of Content Verification (CV) tools and appropriate / inappropriate schedules, to inject greater transparency into the digital display advertising market, and provide control to help ensure that advertising will not be associated with inappropriate or illegal content. For more information, visit https://www.jicwebs.org