SUNNYVALE, Calif., May 27, 2020 – Knorex and Mobilewalla are partnering to combine Mobilewalla’s consumer intelligence platform and the Knorex XPO cross-marketing marketing cloud platform to deliver better insights into marketing performance and effectiveness for agencies and corporations in the North American and Asia-Pacific regions.
Today, consumption and purchases are increasingly happening online in our hyper-connected and digitally integrated society. Digital marketing has become a crucial means for businesses to get an edge while vying for the attention of consumers. For companies marketing online, there are now myriad solutions for tracking sales conversions and attributing the effectiveness of digital marketing campaigns. In the world of brick-and-mortar stores such as restaurants, retailers, auto dealers, etc., tracking sales conversion or engagement has much room for improvement. The ability for a business to track prospects that walk in their stores or engage with them offline, offers valuable insights to perform competitive analysis, temporal analysis, customer analysis and more.
Mobilewalla is a leader in consumer intelligence solutions combining the industry’s most robust data set with their deep artificial intelligence expertise to help organizations better understand and predict customer behavior. Mobilewalla has data on 1.6 B devices globally across more than 35 countries and receives 25 B signals daily. By integrating Mobilewalla solutions into Knorex XPO, it is now possible to have a cross-channel view of a consumer that would unify their online and offline behavior through footfall attribution. Footfall attribution enables businesses to correlate digital marketing campaign impressions to actual store visits. It mixes results obtained from online campaign impressions and data collected from actual store visits to provide critical insights.
Abhishek Kumar, VP of Engineering at Knorex said, “We chose Mobilewalla as our partner for this solution as it was critical for us to have visibility into the largest network of devices possible. In pursuing our vision of Universal Advertising, we want to enable agencies and corporations to be able to market to their audience regardless of channels, devices and ad formats. This solution brings us one step closer to our vision by fusing both online and offline measurements. Moreover, XPO will now be able to provide even more robust and advanced targeting capability, attribution, and real-time optimization.”
Retail brand owners are spending huge advertising dollars on mobile marketing and optimization. Tracking successful conversions when it comes to store walk-ins is important. Data on online activities alone is often insufficient to give a full picture. This is where footfall attribution comes into play.
“We are thrilled to serve as the consumer data provider of a market leader in the ad tech space, Knorex, and together, we aim to deliver a more differentiated range of analytic products and solutions for XPO customers,” said Anindya Datta, CEO and Founder of Mobilewalla. “This partnership with Knorex will provide agencies and enterprises around the world with richer, more comprehensive insights to measure the effectiveness of their marketing spend, understand their customers and prospects better and make more informed business decisions.”
With this combined solution, Knorex XPO users are able to instantly generate reports or look-alike audiences, while leveraging Knorex KAIROS™ AI engine to automate their campaigns and ad group optimization, covering not only across multi-channels but also both online and offline worlds.
To learn more about how Knorex XPO combined with Mobilewalla consumer intelligence enables agencies and corporations to better understand consumers and improve campaign effectiveness, visit www.knorex.com.
Mobilewalla is a global leader in consumer intelligence solutions, combining the industry’s most robust data set with deep artificial intelligence expertise to help organizations better understand, model and predict customer behavior. With rich insights into consumer behavior, our proprietary solutions help organizations get more out of their AI investments by making more informed business decisions and effectively acquiring, understanding and retaining their most valuable customers. Founded in 2013, Mobilewalla is headquartered in Atlanta, Georgia and has offices in Australia, India, New York, and Singapore.
Knorex provides programmatic advertising products and technologies to advertising buyers. With its cross-channel marketing cloud platform, Knorex XPO™ enables ad buyers to fully self-serve and advertise real-time across the globe regardless of the media channels (social, search, OTT/CTV, video, web/mobile etc.), ad formats (display, native, search, social, video etc) and devices (desktop, laptop, smartphones and tablets) to deliver personalized marketing messages to the target audience in an automated way, powered by machine learning. Underpinned by a multi-layered data-driven approach, XPO simplifies end-to-end digital marketing execution and optimization of marketing campaigns, while delivering measurable performance. Established in 2010, Knorex operates across United States and the Asia Pacific region.