The Client is a cinema operator that operates a cinema chain across Singapore. They have engaged a couple of vendors over the years for their digital marketing efforts.
- The Client is looking for ways to improve their marketing campaign performance
- The Client finds that reports that they have been receiving from other vendors lack details and insights and it impedes their learning or actionable insights that can drive improvement
- Client also realized that capabilities including ability to target certain audience segment lacks the sophistication that is needed to reach their marketing objective
- Knorex XPO marketing cloud platform with auto-optimization feature was enabled
- Media bidding price was set with a maximum cap since Client is wanting to restrict the maximum bidding price.
- Client was provided direct access to a detailed report via XPO in real-time
- Tracker was embedded into the ads as well as the client’s website to track the traffic sources
- XPO enables powerful marketing strategies and capabilities to be deployed:
- contextual targeting to target high-intent audience, and contextually relevant websites and apps to the movie. Different movies have different demographics.
- whitelisting of apps and sites to ensure advertisements are shown in proper and intended contents
Reduction of marketing cost
New leads and ticket sales
- Client achieved a 50% reduction of their current marketing cost
- XPO generated over 35% of new leads and ticket sales