Table of Content
Background
Client is a multi-brand lifestyle retailer with 2 physical outlets.
Challenge
Client has tried using print ads on magazines as well as digital marketing with other vendors but wasn’t satisfied with the results achieved and wanted to see if using XPO could help them.
Solution
Using Knorex XPO℠ marketing cloud platform, we assist Client to run cross-channel campaign across 2 channels (display and social media) for 2 weeks while using XPO machine-learning powered auto-optimization feature.
Results
The final results exceeded Client’s expectation of driving targeted audiences to their website with CTR 0.87% with quality engagement.
