Contextual targeting is gaining increasing traction these days as marketers search for alternative marketing methods in response to the phasing out of third-party online cookies.… Read More »Truly Understand Contextual Targeting: Debunking Myths (+6 Useful Tips to Optimise Your Campaign)
These days, online advertising is all about delivering the right message to the target audience segment, essentially what you commonly hear about “right message delivered… Read More »Contextual Targeting 101: How To Use Relevance To Drive Better Engagement Without Cookies
Context advertising, also known as content-based advertising, is among the greatest types of online advertising as it reaps many benefits! It involves placing ads on… Read More »Why Contextual Targeting: 7 Attractive Benefits of Contextual Advertising
Contextual and behavioral targeting Contextual are among the terms that advertisers should grasp and understand exactly how they work. With the evolving technology, marketers are… Read More »What is Contextual and Behavioral Targeting?