What is Contextual Targeting? Contextual targeting utilizes session data information to triangulate a user’s intentions and interests, as opposed to using data collected, stored, and… Read More »Contextual Targeting for Better Audience Segmentation
Modern day advertising is all about delivering the right message in front of a target segment of audience, i.e. right message delivered to the right… Read More »Contextual Targeting 101: How To Use Relevance To Drive Better Engagement Without Cookies
Contextual and behavioral targeting Contextual are among the terms that advertisers should grasp and understand exactly how they work. With the evolving technology, marketers are… Read More »What is Contextual and Behavioral Targeting?