Contextual targeting is gaining increasing traction these days as marketers search for alternative marketing methods in response to the phasing out of third-party online cookies.… Read More »Truly Understand Contextual Targeting: Debunking Myths (+6 Useful Tips to Optimise Your Campaign)
[UPDATED] A World Without Advertising Cookies – 5 Things Knorex Is Doing to Adapt to the Cookieless, Identity-Curtailed Digital Advertising World
Since we published this article a while back, much has changed and we believe the pace of change is going to hasten due to its… Read More »[UPDATED] A World Without Advertising Cookies – 5 Things Knorex Is Doing to Adapt to the Cookieless, Identity-Curtailed Digital Advertising World
These days, online advertising is all about delivering the right message to the target audience segment, essentially what you commonly hear about “right message delivered… Read More »Contextual Targeting 101: How To Use Relevance To Drive Better Engagement Without Cookies
Knorex R&D Team Publishes Research Paper on Data-less Machine Learning Algorithm for Text Classification
We are thrilled to announce that our Research & Prototyping Team’s (R&P) research paper relating to contextual targeting titled “Learning from noisy out-of-domain corpus using… Read More »Knorex R&D Team Publishes Research Paper on Data-less Machine Learning Algorithm for Text Classification
What is Contextual Targeting? Contextual targeting utilizes session data information to triangulate a user’s intentions and interests, as opposed to using data collected, stored, and… Read More »Contextual Targeting for Better Audience Segmentation
Contextual and behavioral targeting Contextual are among the terms that advertisers should grasp and understand exactly how they work. With the evolving technology, marketers are… Read More »What is Contextual and Behavioral Targeting?