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Digital Dealer 27: Sessions & Speakers

Keynote Presentation

Kevin Frye
eCommerce Director
Jeff Wyler Automotive Family
Kevin Frye is the eCommerce Director of the Jeff Wyler Auto Family, one of the top 50 dealership groups in the US. Named as one of the top 5 influencers changing the automotive industry today by Automotive News, he has used the leadership skills he learned in the Navy, to...
Mike Hirschfield
Assured Influence
As a speaker, writer, and trainer, Mike is on a mission to empower, equip, and exalt sales and finance teams everywhere! Mike teaches professionals how to build personal influence, become trusted advisors and leverage personal solutions that are aligned with their customers’ most powerful buying motives. Mike served in auto retail...
Chris Hill
Chris is the CEO and co-founder of Overtake. He’s a 13-year veteran in automotive retail. A large portion of his time was served as the e-commerce director for many large automotive groups where he handled SEO, PPC, and social media operations. Chris is also a featured columnist for various industry...
Jon Purdy
National Director of Learning and Development
CDK Global
Jon Purdy is a career automotive industry professional with a strong background in sales and F&I. His passion is growing other people to achieve their personal peak performance. Jon is an expert facilitator and coach with experience training groups of all sizes and audiences from sales consultants to dealer principals...
Christy Roman
President, Now Digital
& Founder, Women in Automotive LLC
An entrepreneur with a background in advertising sales, management, and a few online start-ups, Christy Roman has a unique perspective on advertising as it pertains to automotive and the Internet. Her claim to fame was developing and monetizing the Partnership Program (now the Premium Program) dealer initiative at AutoTrader.com, which...
Brian Finkelmeyer
Senior Director of Conquest
Brian Finkelmeyer serves as the senior director of Conquest at vAuto. In this role, he is responsible for all aspects of vAuto’s new car business. Prior to vAuto, Brian spent 18 years with Nissan North America in a variety of sales leadership positions. He is a frequent presenter and author...
Tom Libby
Loyalty Principal
IHS Markit
Tom Libby serves as manager of both Loyalty Solutions and Industry Analysis at IHS Markit, focusing on the US new and used vehicle industries. In this role, he provides data and analysis to several automotive clients, and he also gives data and commentary to the media. He has more than 25...
David Hudson
Executive Producer / Director
D Hudson Productions
David A. Hudson is an entrepreneurial filmmaker from Chicago. From television commercials to viral videos to film, he has been behind the camera (and in front) for 20 years. Since graduating with a degree in Radio & Television Production, David has worked in every facet of film and stage production,...
Eric Giroux
Director, Product Management
Eric Giroux is a product director and entrepreneur with nearly 10 years of experience in the digital automotive space, beginning with two years serving as a digital marketing director for a 12-store dealership group. Prior to his segue into automotive software development, Giroux owned and sold digital publications amassing total...
Jonathan Dawson
Sellchology Sales Training
Jonathan Dawson is an automotive consultant, sales trainer, author, speaker, and coach. He helps dealerships improve sales, implement effective marketing strategies and reduce turnover. His core teaching philosophy is known as Sellchology - Selling through Psychology. This approach is a combination of customer-focused selling, community-driven marketing and impact-focused leadership. In addition...
William LaGrange
General Manager
Mac Haik CDJR Flowood; Mac Haik CDJR Jackson
Imagine taking over a dealership that lacked processes, accountability, production or motivated salespeople and then taking it to the # 1 spot in the state. William LaGrange has done it twice in the last 3 years. He currently leads the #1 CDJR dealership in Mississippi. Prior to that, he was...
Joshua Mitchell
BDC Director
Hubert Vester Auto Group
Josh Mitchell is the BDC director for Hubert Vester Auto Group. Previously, he served as BDC director for the Paul Miller Auto Group in Lexington, Kentucky, and was with Huntington Beach CDJR as the BDC director building a new BDC department. He also previously served as BDC director at Dan...
Louis Clayton Burgess
Clay Burgess
Louis Clayton Burgess serves as President/Owner of Clay Burgess....
Matt Overman
SVP of Sales
Matt leads sales efforts at Donuts. Before Donuts acquired Rightside, Matt led Rightside’s monetization and premium domain sales business. Matt previously served as General Manager of NameJet, establishing it as the premier auction marketplace in the domain name industry. He has also managed specialized sales efforts for five of the...
Justin Tan
VP of Business Development
Justin Tan is the co-founder and VP of business development of Knorex, a technology company focused on driving performance in online advertising through the development of cutting-edge technology and solutions. For over twenty years in digital marketing and finance, Justin’s passion for excellence continues to spur him to promote technology...
Mike Aguilar
Director of Product
Mike has 20 years of experience working with automobile dealers and managers and is currently the Director of Product for GSM. He has been responsible for the development/ improvement of products and services throughout his career. Mike is an Avid cycler and participates in the MS150 cycling event annually....
Mike Boyd
Senior Direct of Business Enablement and Founder iRecon
Mike Boyd is the founder of iRecon and a 25-year veteran of the automotive industry. Passionate about reconditioning and process, dealer groups across the U.S. utilize his technology to modernize their inventory practices, helping them to stay profitable and remain on the cutting edge in the digital age....
Russ Daniels
Senior Manager, Product Marketing
HomeNet Automotive | vAuto
Russ Daniels is the senior manager of product marketing for HomeNet Automotive and vAuto. Russ has a strong background with inventory software products, holding leadership roles in Product, Marketing, Training, and Operations at HomeNet and Cox Automotive. His primary focus over the past few years has been working with HomeNet...
James Klaus
VP of Sales
Dealer Teamwork
Over his 15 year career in retail automotive, James Klaus spent time at two dealer groups and held many positions including salesperson, desk manager, sales manager, internet manager, finance manager, and e-commerce director. James loves the auto industry and in late 2016, he joined Dealer Teamwork as VP of sales...
Pete Petersen
Dealers United
Pete Petersen is the driving force behind identifying the opportunity within Facebook’s platform, the digital media space, and the automotive industry with company Dealers United. By creating a digital-driven and cutting-edge product, Pete has furthered Dealers United’s mission to help every auto dealer save time, cut costs, and sell more...
Andy Church
Dealer Solutions Mergers and Acquistions
With a passion for profitability, Andy Church has over 20 years of auto industry experience in everything from financial analysis to dealership mergers and acquisitions to moderating profit forums. His motto is “Profit By Action,” and his goal is to assist dealers in being more profitable and successful in their...
Christi Olson
Head of Evangelism
Christi is the Head of Evangelism for Bing at Microsoft, and since 2015 has been annually recognized by PPC Hero and her peers as one of the 25 Most Influential PPC Experts. For over a decade she has managed digital marketing and analytics teams across Enterprises, Agencies, and Start-Ups. Her...
Sean V. Bradley, CSP
Founder & President
Dealer Synergy
Sean V. Bradley, CSP is an entrepreneur, published author, speaker, and award-winning international trainer. He is an eight-time NADA/ATD convention speaker and a FranklinCovey Certified Facilitator. He has earned the coveted “CSP” designation in the National Speakers Association. Sean is also a member of the elite “Million Dollar Speakers Group”...
Bill Playford
DealerKnows Consulting
Bill Playford serves as Vice President and Partner at DealerKnows Consulting. Despite being a 4th-generation auto worker, amazing (/annoying) his friends with endless car facts, writing a dissertation on the overreach of emissions laws, and spending his time focusing on evolving the retail side of the car business, Bill still...
Brent Wees
Brent has been a thought-leader in the North American automotive digital marketing landscape for almost 20 years, developing agency strategies and software for all three tiers of the industry. Widely known for his energetic, comedic and uniquely engaging presentation style, Brent is a much sought-after keynote speaker around the globe....
Mark Ekhoff
VP Business Development
Automotive Development Group
Mark Ekhoff 18 years automotive industry with retail management, F&I experience. The past 13 years, he has been a consultant conducting platform training to franchise auto dealers, dealer groups, and manufacturers. Recently, as a subject matter expert, he transitioned Lexus stores to a single point of contact /upfront pricing method....
Michelle Denogean
Chief Marketing Officer
Michelle Denogean is the Chief Marketing Officer of Roadster, the leading Commerce Platform for the automotive industry, where she oversees Marketing, Insights & Analytics. Previous to Roadster, Michelle held the position of CMO at Edmunds, as well as several leadership roles within technology companies such as eHarmony & Move.com. Michelle...
Mike McFall
Mike McFall has a diverse automotive background beginning at GMAC in Strategic Planning and Product Development followed by an assignment at AutoNation developing their online marketing platform. He left to co-found a startup company called Veretech where he led efforts to develop and patent an e-commerce solution that provides car...
Chad Bockius
President and Chief Product Officer
Chad Bockius is on a mission to turn information into answers for OEMs, Dealers, and large automotive brands. Serving as the president and chief product officer for CarStory, he leads the effort to apply artificial intelligence to the biggest problems in retail automotive. Chad is a veteran presenter and panelist...
Jonathan Banks
Vice President of Vehicle Valuations & Analytics
J.D. Power
Under Mr. Banks’ leadership, his market intelligence and analytical teams deliver accurate and timely residual values & used car and truck valuations for the automotive industry, financial institutions, businesses, and consumers. Additionally, Mr. Banks analyzes market data at both the auction and retail level of the new and used vehicle...
Ryan Leslie
VP of Sales
Ryan has 16 years of experience in digital marketing and consumer experience management specific to automotive retail with Dominion, Cars.com, and DealerRater. Ryan currently serves as VP of sales for CarStory, and has been a long-time active participant in many online forums and communities and is a frequent presenter at...
Don Reed
DealerPRO Training
Don Reed is the founder and prime mover of DealerPRO Training. With 26 years of success in all departments of a dealership, Don knows it takes a well-trained team in fixed operations to be successful in the auto industry. His passion for excellence in service is highly contagious and is...
Amy Lloyd
Cardinale-Group of Companies
Amy Lloyd serves as COO of Cardinale-Group of Companies....
Erich K. Gail
Chief Executive Officer
Cardinale-Group of Companies
Erich K. Gail is the Chief Executive Officer of the Cardinale-Group of Companies. In this capacity; Mr. Gail leads each of the following holdings throughout the United States, Canada, and Mexico: · Cardinale Automotive Group · Cardinale AG Vehicle Supply Group · Cardinale Holdings Group ...
Peter Gary
Pinnacle Advertising
After serving in the Marine Corps for eight years, Peter began in the auto industry, serving as GM for many top dealerships. He then joined Autobase, a top CRM provider, helping it grow from 167 dealers to well over 3,000. In 2010, Peter founded Pinnacle Advertising, one of South Florida’s...
Thomas Pearce
Sr. Director of Interactive UX Strategy (Automotive Verticle)
Autodata Group - ChromeData and UnityWorks Media
Thomas R. Pearce has over 20 years of interactive marketing, data-driven video, UI/UX online strategies, including 10 years leading interactive marketing teams in the automotive verticle. He has worked with/for many recognizable brands such as Ford, GM, FCA, Seagate, Google/YouTube, and Napster. Currently, he is the senior interactive director of...
Erica Danford
Associate Vice President, Managed Services
Erica Danford is the AVP of Managed Services for Dealer.com. She oversees the company’s SEO, Content & Creative, and Managed Social teams where she partners closely with dealers, groups and OEM’s on digital marketing strategy. Prior to joining the automotive industry, she served as the CMO of JDK design where...
Dave Bowling
Automotive Product Specialist
Reynolds and Reynolds
A six-year veteran of Reynolds, Dave works with dealership employees demoing solutions and processes to show how the technology will impact their dealership's success....
Sean V. Bradley, CSP
Founder & President
Dealer Synergy
Sean V. Bradley, CSP is an entrepreneur, published author, speaker, and award-winning international trainer. He is an eight-time NADA/ATD convention speaker and a FranklinCovey Certified Facilitator. He has earned the coveted “CSP” designation in the National Speakers Association. Sean is also a member of the elite “Million Dollar Speakers Group”...
Bill Playford
DealerKnows Consulting
Bill Playford serves as Vice President and Partner at DealerKnows Consulting. Despite being a 4th-generation auto worker, amazing (/annoying) his friends with endless car facts, writing a dissertation on the overreach of emissions laws, and spending his time focusing on evolving the retail side of the car business, Bill still...
Brent Wees
Brent has been a thought-leader in the North American automotive digital marketing landscape for almost 20 years, developing agency strategies and software for all three tiers of the industry. Widely known for his energetic, comedic and uniquely engaging presentation style, Brent is a much sought-after keynote speaker around the globe....
Matt Gile
Exective Partner
Motorcars Toyota, RFCarwash Consulting, Edge of the Box, Daylight Donuts & Coffee, Motorcars Consulting
Growing up in the dealership world, inside the family dealership, after college Matt Gile started working at a store and quickly moved up in ranks as GM where they have continued to learn the business for years. With the reality of shrinking profit margins, the advancement of autonomous cars, and...
Trevor Gile
Exective Partner
Motorcars Honda, Rainforest Car Wash, Edge of the Box, Daylight Donuts & Coffee, and Motorcars Consulting
Trevor Gile is an innovator. During his career running a Honda Dealership in NE Ohio, his store was recognized as the First Carbon Neutral Dealership in the world. Continuing his green initiative, he earned Cox Sustainability Award, Fixed Ops Innovative Dealership of the Year, Automotive News and Crain's 40 under...
Amy Lloyd
Cardinale-Group of Companies
Amy Lloyd serves as COO of Cardinale-Group of Companies....
Erich K. Gail
Chief Executive Officer
Cardinale-Group of Companies
Erich K. Gail is the Chief Executive Officer of the Cardinale-Group of Companies. In this capacity; Mr. Gail leads each of the following holdings throughout the United States, Canada, and Mexico: · Cardinale Automotive Group · Cardinale AG Vehicle Supply Group · Cardinale Holdings Group ...
Cavan Robinson
Director of Product Marketing
Cavan Robinson was the very first website director of accounts at DealerFire, working with some of the largest dealer groups in the country on enhancing their digital presence through content marketing and digital advertising. Now, as product manager at DealerSocket, he leads a team of specialists in optimizing digital practices...
Kris Nielsen
eCommerce Manager, Aristocrat Motors
Aristocrat Motors
Kristopher Nielsen is a digital marketer with more than 10 years of experience. As the Sales and Customer Experience Operations Manager for the Soave Automotive Group, Kris oversees the sales processes, digital marketing, and customer experience for 10 luxury and exotic automobile dealerships in the Kansas City area....
Ian Cruickshank
President and CEO
Ian Cruickshank is the president & CEO of Leadbox, where he is leading an exciting group of automotive marketing and technology professionals who are “doing their life’s work” building amazing marketing campaigns, websites, and software for dealerships across the country. Before joining Leadbox, he spent his early days with two of...
Bryan Caison
Author and CEO
The Caison Group
Bryan Caison is nationally recognized as an authority in leadership development. He is the author of “The E5 Method: A Leader’s Guide to Building a Winning Team” and the Founder of The Caison Group; a corporate training solutions company. Bryan conducts workshops and seminars empowering organizational leaders to...
Andrew Diffenderfer
Senior Automotive Retail Specialist
Andrew Diffenderfer is a Senior Automotive Retail Strategist at Google. Driven by a passion for performance marketing and technology, he has spent the last 3 years consulting brands and advertisers on how to engage with the end user for the best ROI using Google’s wide array of marketing solutions. Prior...
David Boice
Co-Founder and CEO
Team Velocity
David is a pioneer in auto industry technology. Throughout his career, he has owned numerous companies in the automotive, tech, RV, marine and real estate sectors. David co-founded two of the largest tech and consulting companies (AutoMark and CyberCar) in the automotive trade. He co-founded his first technology company, AutoMark,...
Kevin LeSage
Director of Digital Marketing
Kevin is passionate about helping dealers translate comprehensive marketing strategies, into actionable process. In 8 years touching many aspects of the business, from SEO/ PPC, Account Management, Sales, Analytics, Sales Management. Favorite quote: John Wanamaker (1838-1922) “Half the money I spend on advertising is wasted; the trouble is I don't...
Shaun Raines
Founder/Dealer Advocate
Dealer SuperHero
Shaun Raines is an Internet car guy and founder/CEO of Dealer SuperHero, a Digital Services company committed to dealers and vendors in the automotive, power sports and RV industries. His 25 years of automotive experience includes helping the Reynolds teams that launched Microsoft’s CarPoint.com, CarsDirect Connect, Yahoo Autos, Automark Websites,...
Charles Paul
Marketing Director
BMW Northwest
Charles Paul serves as marketing director for BMW Northwest....
Valerie Vallancourt
VP of Marketing
Valerie Vallancourt brings extensive marketing expertise to her role at Outsell, along with proven success in creating and executing marketing strategies for revenue growth. Valerie has fifteen years of experience in the technology sector, and is currently vice president of marketing at Outsell. Previously Valerie was Director of Marketing Communications...
Michael Anderson
The Rikess Group
Mike's career started 34 years ago in a Toyota dealership in the Northeast. As the CEO and partner of The Rikess Group, Mike successfully transitioned over 150 dealerships to a negotiation-free sales philosophy. In addition, he has created new digital sales processes. Mike is a certified D.I.S.C. facilitator, John Maxwell,...
Sara Shabana
BDC Builder
Sara Shabana is CEO and founder of BDC Builder. Sara has worked her way up in dealerships prior to starting BDC Builder, passing through every department in a dealership. She has a unique understanding of processes and how to improve them for optimal ROI. Her role is to build a...
Bobby Gaudreau
Vice President of Sales
Dominion Dealer Solutions
Bobby Gaudreau is the Vice President of Sales and Marketing at Dominion Dealer Solutions. In this role, Bobby oversees all of the field efforts to support Dominion’s CRM, Digital and Marketing Solutions. Prior to his current role, Bobby spent over 12 years working for a number of PE and VC...
Joel Cox
Co-Founder and SVP of Innovation & Strategy
Joel Cox is the founding partner and SVP of Strategy for Strategus, an omnichannel programmatic firm specializing in executing sophisticated OTT advertising campaigns. Joel pioneered programmatic OTT advertising in 2015 and has since executed more than 5,000 campaigns coast-to-coast. He thrives on the relentless pursuit of “What’s next in data-driven...
Joseph Hirsch
Joseph Hirsch is the founder and CEO of SpringServe, the world's leading, independent video ad serving platform. Having worked in the digital advertising space for the last twenty years, he has extensive experience on both the buy and sell-sides of media. He has been a featured entrepreneur by the U.S. Chamber...
Miles Olson
Hoot Interactive
Miles Olson is a digital advertising veteran with over 15 years’ experience helping advertisers and agencies implement and manage digital advertising solutions. He founded Hoot Interactive as a digital ad agency in 2009. Hoot transitioned to a software company in May 2016 with the first release of the Hoot Monitor,...
Peter Jones
Sr. Director, Strategic Partners
Premion (a division of Tegna)
Peter Jones serves as the senior director, strategic partners at Premion, a TEGNA company where he has overseen multiple digital business units for the past 7 years. Premion is a leading one-stop shop OTT advertising platform that’s executed over 10,000 OTT campaigns. Prior to joining Tegna, Inc. Peter was with...
David Adcock
Executive Vice President
Binary Auto Solutions
David Adcock, EVP of Binary Automotive Solutions, has more than two decades of industry experience, working with automotive dealerships as well as manufacturers. Early in his career, David served as a national sales trainer for Pat Ryan and Resource Automotive Group. He left that position to join AutoNation Texas as...
Dawn Walston
VP and General Manager
Titus Will Toyota Scion
Dawn Walston serves as VP and General Manager of Titus Will Toyota Scion....
Glenn Pasch
PCG Digital
Glenn Pasch is CEO of PCG Digital, an Inc 5000 agency specializing in helping dealerships generate qualified shoppers. As an expert in digital marketing, he’s been featured in CBT News, Dealer Marketing Magazine & Automotive News. He’s the co-author of two books including Selling Cars in the Digital Age &...
Paul Crisci
Park Group Solutions
Paul Crisci has worked as a salesperson, sales manager, f&i manager, fixed operations manager, and general manager in the automotive industry for over 20 years. Paul was named #10 in the country for Chrysler Sales as a salesperson and has won numerous awards running high-volume dealerships. Paul left the automotive...
Robert Donovan
Chief Executive Officer
Robert began his advertising career in Washington, DC, he eventually transitioned to the automotive vertical. Robert saw the need for a digital-specific offering for dealerships & launched Dealer Online Marketing in 2007. He has launched Contology, a marketing software solution and new full-service creative shop, and Donovan, supporting brands looking...
Mark Vickery
Senior Director, Performance Management
Mark joined VinSolutions in 2013 as Director of Performance Management, after serving as one of the early Performance Managers at sister company vAuto. Charged with implementing a true account management department, Mark has grown VinSolutions’ Performance Management department from approximately 30 people to more than 80. Mark brings a strong...
Greg Dryden
Vice President, Client Optimization
Greg Dryden is Vice President, Client Optimization of Dealer-FX Group, Inc (www.dealer-fx.com) and has more than 25 years’ experience in the automotive industry. He began his career in the automotive industry as a Certified Master Technician and has worked in almost every role in the dealership. As Fixed Operations Director...
Jeffrey Tognetti
Product Development Lead
In 2003, Jeff started building a data, analytics, and marketing automation solution for the automotive vertical after having sold his pioneering high-frequency equities trading platform. Jeff saw parallels between electronic trading on Wall Street and modern-day digital advertising, which led to the beginnings of DealerX. Since then, DealerX has grown...
Caroline Hollis
Director of OEM Programs
Dealer eProcess
Caroline Hollis has over seven years of experience in the automotive industry, with extensive knowledge in OEM programs. Throughout her time at Dealer eProcess, she has worked with numerous manufacturers and vendor partners on both the website and digital advertising sides of the OEM programs. Caroline has a vast knowledge...
Monica Mueller
Digital Marketing Director
Dealer eProcess
Monica Mueller is the Digital Marketing Director at Dealer eProcess. Throughout her time at Dealer eProcess she has become a specialist within the Automotive Digital Advertising space. Monica is Google Ads and Google Analytics certified in addition to other certifications gained and has filled a multitude of roles giving her...
John Gray
Head of Automotive Strategy
John (@johnnythegray) leads vertical strategy for Automotive at Pinterest. He joined Pinterest from GTB, where he held leadership positions in media and technology. John’s teams planned and bought all digital and social media on behalf of Ford’s Tier 1 and Tier 2 business. Further, John led collaborative efforts between GTB...
Andrew Tai
Andrew Tai is CEO of Motoinsight, a technology company that makes buying cars easier. Motoinsight’s flagship digital retailing platform MotoCommerce™ powers omnichannel car buying experiences for leading automakers and dealerships. Motoinsight was named one of Deloitte’s Technology Fast 50 Companies in 2017 and was listed #32 on the 2018 Growth...
Steve Roessler
Vice President of Sales
Working with 200+ dealers over the last four years, Steve's passion is helping dealers change their communication strategies to improve the customer’s overall experience. His infectious personality provides a motivational approach for dealers to bring a change to their culture on how every customer should be treated. ...
Erica Sietsma
SVP, Product & Operations
Digital Air Strike
Erica Sietsma leads Digital Air Strike’s Product and Operations teams and is responsible for developing the company’s industry-leading solutions used by 5,000+ of dealerships. Prior to joining Digital Air Strike, Erica was with MileOne Automotive for many years where she managed corporate communications and software partnerships for all of their 63...
Mike Lee
Internet Director
Melloy Nissan
Mike Lee is the Internet Director at Melloy Nissan. The automobile business was in always in Mike’s blood as his grandfather and all of his uncles on his dad’s side were involved in either selling or repairing cars. Mike answered the lure of the automobile business in 1989 when his...
Shannon Hammons
Digital Director
Harbin Automotive
Shannon is the Digital Director of Harbin Automotive’s Ford and Chevrolet dealerships. He’s been in the retail automotive industry for about 13 years and has been with Harbin for 10 years. In 2015 Shannon was named to Automotive News’ “40 Under 40” list. Shannon is actively involved in all facets...
Mark Sokal
Mark Sokal spent the first 25 years of his career working in the automotive business. After starting as a salesman at Autoland in New Jersey, Mark quickly climbed the automotive career ladder by being promoted to a Sales Manager then a General Manager at multiple dealerships like Maxon Automotive and...
Ben Caffee
Senior Director, Offsite Solutions
As senior director of Digital Solutions at Manheim, Ben Caffee leads field services for the Manheim Digital Marketplace, specifically focused on growing the nearly 150-person strong Concierge force for the company’s Manheim Express app. Under his leadership, this team of highly trained specialists provide white glove wholesale listing services using...
Alex Flores
General Manager
Capitol Chevrolet
Alex Flores is an experienced General Manager with over 20 years of experience in the automotive industry. Alex has strong knowledge of the market and has an in-depth understanding of all sales departments. He is versed in planning daily operations, staffing, and inventory management. He's committed to putting the right...
Ted Rubin
Co-Founder and President
ActivEngage, Inc.
Ted is the co-founder and president of ActivEngage. He is a leading expert on Operations Management, process deployment, technology development, and personnel management. Ted has more than 20 years in the automotive industry and has held virtually every position available in both dealership sales and service departments. He also has...
Tim Mueller
Automotive Retail Strategist
Tim Mueller is an Automotive Retail Strategist at Google in the Southeast Region. He has spent his career in the automotive business, consulting with dealers and manufacturers to help them coordinate their marketing and advertising initiatives. As part of Google’s Automotive Retail team, he is responsible for providing regional specific...
Andy Mayers
VP and Lending Solutions Strategist
Dealertrack F&I
Andy Mayers is the Lending Solutions Strategist for Dealertrack, a Cox Automotive company, spearheading enterprise product strategy for lending partners across the business. In this role, he works with various Cox Automotive business units to identify product opportunities that will deliver enhanced value for lending partners, while providing the voice...
Emil Banga
Senior Director of Product Management
Dealertrack F&I Solutions
Joining Dealertrack in August 2007, Emil Banga began as a business analyst before moving into product management. He has utilized his skills in product innovation, business strategy, strategic roadmaps, and product development to reach his current role as Senior Director of Product Management for Dealertrack F&I solutions. In 2018, he...
Marissa Strominger
Senior Director of Marketing
Marissa Strominger serves as Senior Director of Marketing for Dealertrack. A global B2B / B2C marketing and business strategy & operations leader, Strominger joined Cox Automotive in mid-2017, bringing more than 25 years of proven success accelerating results in computer software/technology, consumer packaged goods, and the digital media space across...
Jenny Yurko
Research Director​
Comcast Spotlight​
Jenny Yurko serves as a research director for Comcast Spotlight, focusing on building methodology in advertising attribution. She is a frequent speaker within the advertising industry, specializing in automotive marketing tactics. Jenny graduated with a bachelor’s in science from Xavier University and a master’s in marketing research and data science...
Kevin Bacon
Digital Director, Automotive Strategy
Comcast Spotlight
Kevin Bacon (Digital Director, Automotive Strategy for Comcast Spotlight) helps lead the Digital Transformation of Comcast Spotlight for the Tier 3 Automotive category. With 16+ years within the automotive advertising space including Newspaper, Cars.com, Direct Mail, TV, and Digital (8 years within the pure-play digital space), he brings a 360...
Owen Moon
Owen Moon is CEO and co-founder of FIXED OPS DIGITAL, specializing in service, parts, collision, & tire online marketing and creators of dealer wallet, a conversion tool designed specifically to give service customers a digital-first experience. For almost 20 years, Owen has been helping dealerships with both traditional and digital...
Paul Caldwell
CEO & Co-Founder
Caldwell & Kerr Advertising
Paul Caldwell is the CEO & Co-Founder at Caldwell & Kerr Advertising (formerly Moore & Scarry Advertising), the automotive retail industry's Original Tradigital Agency®. With over 20 years of successful automotive advertising agency, broadcast, digital and direct mail experience, he is one of the industry's leading authorities on retail sales...
Travis Hafer
Marketing Consultant
Naked Lime Marketing
Travis Hafer began his automotive career in 2002 with Dave Arbogast Buick-Pontiac-GMC in Troy, OH. His experience in the automotive industry continued when he became an integral part of the Naked Lime sales team in 2011, specializing in presenting the consultative, full-service vision Naked Lime has built for dealerships. Travis...
Mark Gilbert
Automotive Training Network
Mark Gilbert has over 35 years of successful business operations, sales, marketing, and communications experience. He is the principal author of The Balanced Selling Programme (1988), which was the origin of the Customer First Sales Process which was launched in 2002. He has appeared in over 200 sales, marketing and business...
Thomas Stuker
Founder & Partner
Automotive Training Network
For the past three decades, Tom Stuker has remained one of the most recognized names in the automotive sales training arena. In fact, Tom’s Guaranteed Sales Success formulas have become the industry standard for phone skills, sales and lead generation, and BDC/Internet processes – by which all others are measured!...
Michael Devito
Chief Product Officer
Michael joined DealerOn in 2011 and oversees the Design, Development and Production departments at DealerOn in his role as the Chief Creative Officer. With 15 years of experience in multimedia/web design, Michael is an expert in interactive design, UX, brand identity design, content creation, and print collateral....
Steve White
CEO & Founder
Steve White started his automotive marketing career in 2004. In 2009, Steve founded Clarivoy, a marketing technology pioneer who was recognized as the “Most Innovative Solution of the Year” in automotive for their Multi-Touch Sales Attribution solution designed for dealers. ...
Robert J. Grill
Senior Partner Development Manager
Nationally known and recognized industry expert with over 33 years in the Automotive business. Got his start at Case Chrysler Plymouth in Buffalo, NY in 1986. Spent 27 years in automotive retail. Spent the 20 years with AutoNation. Joined CARFAX In 2012 as Senior Partner Development Manager. Has held the...
Chris Marshall
Sr. Director Automotive Retail Planning and Development
Oracle Data Cloud
Chris is responsible for the Tier 3/Retail Automotive Planning and Development efforts for Oracle Data Cloud, primarily focusing on helping dealers and their marketing partners acquire, measure and optimize automotive audience data for their in-market, owner, and service marketing digital campaigns for display and video advertising. Prior to Oracle, Chris held...
Fleming Ford
VP Workforce Strategies
ESI Trends
Fleming Ford is a consultant, speaker and an influential voice in automotive retail workplace trends and culture. She is Vice-president of Workforce Optimization at ESiTrends, the company that powers NADA’s Workforce Study and conducts over 35,0000 dealership employee survey studies. She has spent 15 helping dealerships build winning cultures,...
Sean Kelley
CEO / #thecarbizcoach
Car Motivators
Sean Kelley #thecarbizcoach was voted Dealership News consultant of the year 2018 and is in Ambition's top 10 coaches to follow. After successfully managing dealers for over a decade Sean began coaching automotive leaders across the country. He ensures they achieve big results through their people and technology. Sean creates...
Mike Lee
Internet Director
Melloy Nissan
Mike Lee is the Internet Director at Melloy Nissan. The automobile business was in always in Mike’s blood as his grandfather and all of his uncles on his dad’s side were involved in either selling or repairing cars. Mike answered the lure of the automobile business in 1989 when his...
Dane Saville
Brand and Public Relations Manager
Reunion Marketing
Dane Saville (Co-Founder; Brand & PR Manager, Reunion Marketing) began his career as a high school English teacher before networking his way into a communications position with a Department of Defense contractor, so he began his career understanding how to break down complex concepts into digestible tidbits. When he left...
Dave Spannhake
Founder and CEO
Reunion Marketing
Dave Spannhake is the founder and CEO of Reunion Marketing. His love for learning and constant push to get better each day has been an important catalyst in the rapid growth of Reunion since launching in 2015, leading a team of nearly 50 marketing rockstars to partner with hundreds of...
Kelly Mulroney
Senior Vice President of Product & Engineering
Cox Automotive
Kelly Mulroney is SVP of Product & Engineering for Cox Automotive Retail Solutions. Her team manages product and engineering for Digital Retailing and F&I, as well as the CMS, DDS, and RTS businesses, aligning with the lines of business led by General Manager Mike Barrington. Mulroney has 15+ years of...
Mike Cavanaugh
Executive Vice President
MAX Digital
Mike Cavanaugh currently serves as the executive vice president at MAX Digital, a software company that provides inventory management, merchandising, and digital retail solutions to dealerships. Mike grew up working with his father at a dealership in Detroit, MI. He served in the United States Marine Corps, doing two tours...
Tim Scoutelas
Director of Strategic Accounts
MAX Digital
Before joining MAX Digital, Tim Scoutelas (director of strategic accounts) was a used car director and eCommerce manager for Penske Automotive Group where he captured direct sales through a service lane appraisal process and spearheaded video and social media efforts to drive traffic and sales. Tim was also a car...
Andrew Myers
Video Ads Expert
Andrew Myers is a lifelong salesperson with a passion for influencing customer decisions and mastering new ways to control the sales process. He began by selling door-to-door and eventually at automotive staffed event sales where controlling the customer’s attention and moving them through the process are the only ways to...
Cameron Hale
VP, Automotive
Cameron Hale is the VP of Sales at Podium. Hale received his BS in Economics from the University of Utah and has a keen understanding of the auto industry experience from his years working in sales at Henry Schein and Weave Communications. In his free time, Cam likes spending time...
Dan Moore
As President of VistaDash, Dan Moore draws on extensive experience in marketing and leadership that gives him a unique perspective on automotive and brand marketing. Being a big idea thinker and strategist with boots-on-the-ground experience at the dealership has given him an excellent reputation in the auto industry....
Teresa Bordenet
Senior Director of Business Development
Car Wars
Teresa ran the business development and sales divisions at Showroom Logic / PureCars prior to joining Car Wars as senior director of business development. She has also held leadership positions at Oracle, Who's Calling, Inc., and Telmetrics Inc. With almost two decades in the automotive industry, she is passionate about...
Kelly Krause
Director of Product Management - Marketing Solutions
Solera | AutoPoint
Kelly works with some of the nation’s largest automotive OEM, dealer, and aftermarket groups to develop and launch effective, omnichannel marketing programs based on the industry’s latest consumer engagement and behavioral trends....
Mindy Batchelor
Digital Marketing Product Manager
Solera AutoPoint
As Digital Marketing Product Manager for Solera AutoPoint, Mindy Batchelor leads the development of new marketing product solutions for automotive sales and service providers, with a commitment to increasing customer retention and enhancing usability. Batchelor has over 20 years’ experience establishing brand, product and channel strategies across multiple industries and...
Ara Ghanbarian
Chief Executive Officer
Ara Ghanbarian is an entrepreneur, author, and technology lover. After graduating from CSU Fresno, he started a telecom co. and immediately tuned in to his natural passion for sales and marketing. He developed integral skills for the ever-changing marketing world, and always endeavors to bring a fresh, exciting approach to...
Sam Errama
Chief Strategy Officer
Sam Errama, with expertise in marketing, sales, and communications in a variety of business areas, including the automotive industry, is adept at market analysis and helping clients to maximize their ROI. He has 18+ years of experience in the automotive industry and expertise in market & trend analysis, management, sales,...
James Grace
Founder & CEO
Wizely, Inc.
James Grace is the founder and CEO of Wizely, a company dedicated to helping the automotive industry use data and analytics to improve their business. Prior to starting Wizely, James was the head of Analytics Products at Cox Automotive. James has a proven track record of turning buzzwords and ideas...
Andrew Street
Dealer Online Marketing Group
Andrew Street is an online marketing workhorse. After years of developing his marketing strategies working at Facebook and extensive work with ad agencies, Andrew launched Dealer Online Marketing Group and has become best known for lead generation through Facebook and Instagram....
Karl Becker
Executive Coach & Consultant
Improving Sales Performance
Karl Becker is an authority on sales and marketing for the SMB. He is the architect of The Revenue Equation Framework – a construct for developing and optimizing high performing sales & marketing organizations. ...
Eric Brown
Eric Brown, InSearchX CEO, founded Dataium, a behavioral data analytics company acquired by IHS Markit. He formerly served as president of LotLinx, an AI-powered platform. He has also been a speaker at NADA Summits, JD Power, and SAE Automotive Global Leadership Conf. He has appeared on Fox News; been quoted...
Chris Sondesky
Managing Partner
BDC Pros
A veteran of the retail automobile space, Chris Sondesky has spent over 20 years learning every aspect of the business. From technician to general manager, Chris’s years of firsthand industry experience has taught him the most efficient ways to turn leads into sales, and now he’s sharing his best practices...
Raquel Rodriguez
R2 Media, Inc.
Raquel Rodriguez is the Founder of R2 Media based in Los Angeles. She has managed advertising for dozens of dealerships and launched open points for Hendrick Automotive and The David Wilson Group. She is experienced in digital strategy, analytics, integrated marketing, media buying, and creative. She speaks Spanish and has...
John Pas
SVP of Business Development
John Pas, SpinCar’s SVP of Business Development, is responsible for managing and expanding the Company’s growing list of partnerships with leading automotive OEMs, dealer groups and channel partners. John is an accomplished global business development executive who brings more than 20 years of automotive industry experience to his new role....
Christine Smith
Director Digital Strategy & Sales
Digital to Dealer Direct
Christine has 11 years in digital marketing, including in-house dealership experience overseeing the digital marketing for three locations and running the BDC; three years with Digital to Dealer Direct; and one year of experience in her current role. She is currently a guest presenter/lecturer for William Paterson University’s MA Professional...
Kyle Hilsey
Digital Marketing Director
Stream Companies
Kyle Hilsey is a digital marketing director at Stream Companies. He works closely with automotive dealers across the country helping guide digital strategies through PPC, SEO, and social media. While overseeing digital strategies, he has helped lead the way in Stream's integration by developing the "Integration Playbook."...
Jake McCracken
Interactive Marketing and Consulting Services
Jake McCracken is a 16-year automotive industry veteran with 10+ years in management, including digital marketing, inventory management, sales management, finance, and team leadership. Jake’s success has come from a willingness to continue to learn and adapt to the changing landscape of the business. ...
Pedram Faed
Director of Analytics
Pedram Faed has over 15 years of retail experience in various leadership roles including training, variable operations, and sales management. He discovered the value of running a dealership with a “manage by numbers” approach. Recently, Pedram developed a software application that helped dealers with critical elements of their business such...
Tom Gallaher
Tom Gallaher is the owner of UAutoBee and co-founder of AutosOnVideo. Tom started UAutoBee Lot Management Services in 2004 and also co-founded Autos On Video with his business partner in 2011 with the goal to help dealerships find easy solutions to capture full-motion video. ...
Jonathan Greene
Vice President & Partner
Jonathan Greene has been working with dealers throughout North America for 22+ years. He has delivered 7,000+ seminars about retaining customers. He uses his extensive experience to design customized programs that drive a dealership's brand - creating an unbeatable differentiator from the competitor, a HUGE reason to buy, while delivering...
John Spencer
Digital Marketing Strategist
RealWorld Marketing
John Spencer is the digital marketing strategist at RealWorld Marketing, a full-service Tier-2 Exclusive automotive agency. John brings 3 years’ experience in automotive exclusive digital marketing and media buying. He applies his knowledge developing holistic digital marketing strategies on the Tier-2 level from running paid Facebook, Google and Programmatic campaigns...
Valerie Nunez
Client Services Manager
RealWorld Marketing
Valerie Nunez is the client services manager at RealWorld Marketing, a full-service Tier 2-exclusive automotive agency. With 5+ years’ experience in automotive digital marketing, she excels at communicating with car dealers about digital performance and current trends and melds digital expertise with in-depth client knowledge to help produce effective campaigns....
Gayle Rogers
Chief Marketing Officer
Strong Automotive Merchandising
Gayle Rogers is Chief Marketing Officer and Digital Marketing Director at Strong Automotive Merchandising, with almost 20 years of automotive experience to the team. He thrives on developing relationships, solving problems and teaching people how to develop effective marketing campaigns. ...
Matt Weinberg
SVP of Consumer Experience
Drive Motors
Matt Weinberg is the SVP of consumer experience at Drive Motors. With 20 years of leadership experience in the automotive industry, he has consulted for more than 100 dealer groups on internet sales processes and e-commerce and is a trusted advisor for Wards Auto Top 10 dealer groups, including Asbury,...
Cody Jerry
Director of Digital Strategy
Search Engines MD
Cody Jerry is the Director of Digital Strategy at Search Engines MD. Two weeks after Cody learned what SEO was, back in 2011, he helped his dealership get into the top three of the search results for his goal term. This set the stage for helping the dealership go from...
Steve DeWitt
Director of Business Development
Steve DeWitt is the Director of Business Development of the West Coast and Central Region at automotiveMastermind (Mastermind), where he oversees new business operations. With more than 23 years in automotive sales, of which he was General Sales Manager in high-volume/Top 50 stores for 15 years, DeWitt has experience managing...
Hayley Horn
Customer Insights Manager
Interstate Batteries
Hayley Horn is the Consumer Insights Manager for Interstate Batteries where she mines and applies data to drive strategy for the company. She is responsible for designing and conducting B2B and B2C research, leveraging owned, digital and wild data to identify differentiating insights. Interstate relies on Hayley’s decisive advantage to...