In traditional media advertising, advertisers deal with minimal execution details. However, digital advertising is vastly different. The following table illustrates the key differences between the… Read More »The FREE 101 Guide to Advertising Management and Execution (AMX)
Cross-channel marketing: what is it, and what is it used for? In this day and age, customers are no longer satisfied with just regular marketing… Read More »A Quick Guide on Cross-Channel Marketing – 2023
[UPDATED] A World Without Advertising Cookies – 5 Things Knorex Is Doing to Adapt to the Cookieless, Identity-Curtailed Digital Advertising World
Since we published and updated this article, this area has continued to rapidly evolve. Google has released GA4 to address the privacy challenges, while the… Read More »[UPDATED] A World Without Advertising Cookies – 5 Things Knorex Is Doing to Adapt to the Cookieless, Identity-Curtailed Digital Advertising World
Proximity targeting has been there for a long time now. Over the past few decades, marketers have increasingly started to recognize the power of “right… Read More »Proximity Targeting: What Is It, and How Does It Work For Your Business?
Complete Guide to Location-Based Advertising (LBA) in 2023 – Geo-Targeting, Geo-Fencing, Geo-Conquesting, Proximity Targeting
It is imperative that retailers must make themselves as discoverable as possible online in this digital age. With Covid-19 pandemic easing, marketers of brick-and-mortar stores… Read More »Complete Guide to Location-Based Advertising (LBA) in 2023 – Geo-Targeting, Geo-Fencing, Geo-Conquesting, Proximity Targeting
With Digital Advertising, advertising online is now about delivering the right message to the targeted audience segment, essentially what is commonly echoed — right message… Read More »Contextual Targeting 101: How To Use Relevance To Drive Better Engagement Without Cookies
What is “Programmatic”? The term “programmatic” in programmatic advertising simply refers to the automated buying and selling of online advertising through the use of software,… Read More »How Knorex XPO improves your Programmatic Advertising
4 Unique Features of Dynamic Ads and How to Propel Your Campaign with Dynamic Creative Optimization (DCO)
Dynamic Ads have provided advertisers with flexibility and a multitude of benefits for their advertising campaigns. It uses behavioral data to tailor to users’ preference… Read More »4 Unique Features of Dynamic Ads and How to Propel Your Campaign with Dynamic Creative Optimization (DCO)
As digital media continues to evolve since the first digital ad banner back in 1994, much more sophisticated ecosystem has emerged and formed. The way… Read More »What is a Demand-Side Platform (DSP)? How Does it Work?