General

Reaching Beyond Search: Launch Demand Gen Campaigns with KNOREX XPO

Overview of Demand Generation with KNOREX XPO Demand Gen is a campaign type introduced by Google designed to engage users early in their purchase journey—before… Read More »Reaching Beyond Search: Launch Demand Gen Campaigns with KNOREX XPO

Introduction to PPC and PPC Automation Pay-per-click (PPC) advertising is a digital advertising model where the advertisers pay a fee each time their ad is… Read More »Unleashing the Potential of PPC Automation with Knorex XPO

As more ad formats and channels emerge, it is increasingly challenging to stand out in the sea of ads. With countless ads competing for that… Read More »The Dynamic Duo: How Generative AI and Dynamic Creative Optimization (DCO) Are Transforming Ad Creation

Generative AI is driving a new wave of innovation in media planning, a process focused on choosing the best channels, timing, and formats to reach… Read More »Media Planning Made Simple: How KAI Assist by Knorex Turns Raw Data into Strategic Decisions

Ad automation is transforming digital marketing by simplifying the process of creating, managing, and optimizing ad campaigns. It provides efficiency, scalability, and cost-effectiveness, making it… Read More »Creative Optimization: The Secret to Effective Ad Automation

Introduction In a surprising turn of events, Google has decided to keep third-party cookies alive in its Chrome browser. This decision marks a significant departure… Read More »Google’s Final Decision: Third-Party Cookies Stay, So What Now?

In the ever-evolving world of digital advertising, conversion tracking is key to understanding if the campaign strategies are effective in delivering performance. However, with the… Read More »The Impact of Consent Management Platforms (CMPs) on Conversion Tracking and How Knorex Provides a Solution

In traditional media advertising, advertisers deal with minimal execution details. However, digital advertising is vastly different. The following table illustrates the key differences between the… Read More »The FREE 101 Guide to Advertising Management and Execution (AMX)

Cross-channel marketing: what is it, and what is it used for? In this day and age, customers are no longer satisfied with just regular marketing… Read More »A Quick Guide on Cross-Channel Marketing – 2023

Since we published and updated this article, this area has continued to rapidly evolve. Google has released GA4 to address the privacy challenges, while the… Read More »[UPDATED] A World Without Advertising Cookies – 5 Things Knorex Is Doing to Adapt to the Cookieless, Identity-Curtailed Digital Advertising World