Contextual targeting is gaining increasing traction these days as marketers search for alternative marketing methods in response to the phasing out of third-party online cookies.… Read More »Truly Understand Contextual Targeting: Debunking Myths (+6 Useful Tips to Optimise Your Campaign)
Digital Out-of-home (DOOH) advertising may have experienced a slowdown in the past year due to the Covid-19 pandemic however, it is steadily picking up its… Read More »Guide To An Effective DOOH Campaign With Augmented Targeting (+4 Useful Tips To Boost Engagement)
In AppAnnie’s 2021 State of Mobile report, global mobile ad spend surged to $240 billion amidst the COVID-19 pandemic with a year-on-year growth rate of… Read More »Reduce Ad Resistance: Top 10 Effective Mobile Advertising Strategies That Drives True Conversion
Apple’s Data Privacy Changes Hits Mobile Advertising: 4 Key Strategies To Navigate The New Era Of Advertising
Data Privacy concerns have been the talk of the town since news reported about data breaches and unauthorized sharing of personal information continue to emerge.… Read More »Apple’s Data Privacy Changes Hits Mobile Advertising: 4 Key Strategies To Navigate The New Era Of Advertising
According to a report published by eMarketer, investments in CTV grew by 40.6% in 2020 and will continue to accelerate in 2021 as spending reaches USD… Read More »OTT and Connected TV (CTV) Advertising: All You Need To Know [2021 Update]
Automotive Marketing: 8 Key Automotive Advertising Strategies to Drive Conversions across the Customer Journey
One of the key trends that have emerged and accelerated during the pandemic is the shift in car purchase journey and cycle. For many, the… Read More »Automotive Marketing: 8 Key Automotive Advertising Strategies to Drive Conversions across the Customer Journey
Technology has changed how everything works, including how television operates. When watching the television through the internet was once thought of as impossible. It’s now… Read More »What is OTT (Over-the-top) vs. CTV (Connected TV)?
Insights are the holy grail in marketing. The more actionable they are, the more precise the advertisement campaigns can be tweaked to drive towards campaign… Read More »What Advertising Analytics Can Do For Your Business
Mobile advertising technology has completely revolutionized the world of digital marketing ever since its simple beginnings. In the last decade, the use of web-enabled smartphones… Read More »What Is Mobile Advertising, And Why Does Your Business Need It?
The modern digital advertising sphere is undergoing a drastic change with the advent of the server to server conversion tracking. At present, there are two… Read More »Server to Server (S2S) Conversion Tracking