In AppAnnie’s 2021 State of Mobile report, global mobile ad spend surged to $240 billion amidst the COVID-19 pandemic with a year-on-year growth rate of… Read More »Reduce Ad Resistance: Top 10 Effective Mobile Advertising Strategies That Drives True Conversion
Data Privacy concerns have been the talk of the town since news reported about data breaches and unauthorized sharing of personal information continue to emerge.… Read More »Apple’s Data Privacy Changes Hits Mobile Advertising: 4 Key Strategies To Navigate The New Era Of Advertising
According to a report published by eMarketer, investments in CTV grew by 40.6% in 2020 and will continue to accelerate in 2021 as spending reaches USD… Read More »OTT and Connected TV (CTV) Advertising: All You Need To Know [2021 Update]
One of the key trends that have emerged and accelerated during the pandemic is the shift in car purchase journey and cycle. For many, the… Read More »Automotive Marketing: 8 Key Automotive Advertising Strategies to Drive Conversions across the Customer Journey
Technology has changed how everything works, including how television operates. When watching the television through the internet was once thought of as impossible. It’s now… Read More »What is OTT (Over-the-top) vs. CTV (Connected TV)?
Insights are the holy grail in marketing. The more actionable they are, the more precise the advertisement campaigns can be tweaked to drive towards campaign… Read More »What Advertising Analytics Can Do For Your Business
Mobile advertising technology has completely revolutionized the world of digital marketing ever since its simple beginnings. In the last decade, the use of web-enabled smartphones… Read More »What Is Mobile Advertising, And Why Does Your Business Need It?
The modern digital advertising sphere is undergoing a drastic change with the advent of the server to server conversion tracking. At present, there are two… Read More »Server to Server (S2S) Conversion Tracking
Marketers are forever on the hunt for new advertising opportunities and strategies. Although optimizing for organic search is beneficial, paid advertising using platforms such as… Read More »Dynamic Search Ads: What Are They And How to Create Them?
A successful marketing campaign relies on an efficient data collection mechanism that is flexible and able to change and evolve to adapt to new environments,… Read More »5 Key Benefits of Using Cross-Channel Reporting
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