What Does a Demand-side Platform (DSP) Do?
These days, buying and selling online ad impressions happens in less than a blink of an eye. Just less than 7-8 years ago, it would
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These days, buying and selling online ad impressions happens in less than a blink of an eye. Just less than 7-8 years ago, it would
Yes, the FB ad manager can be described as a DSP. But what is a DSP really? It’s a platform that allows advertisers to buy
If you’re an advertiser and you’re looking for ways to boost your ads engagement and ROI, you should consider the Double Click Bid Manager (DBM),
With the hype of over-the-top advertising on the rise, it’s hard to ignore it in your marketing plan. Many people are cutting their cords and
Context advertising, also known as content-based advertising, is among the greatest types of online advertising as it reaps many benefits! It involves placing ads on
What is Contextual Targeting? Contextual targeting utilizes session data information to triangulate a user’s intentions and interests, as opposed to using data collected, stored, and
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