Knorex research scientists Yiping Jin and Vishakha Kadam will be presenting their team’s research papers titled “Bootstrapping Large-Scale Fine-Grained Contextual Advertising Classifier from Wikipedia” and… Read More »Knorex R&D Team Presenting At The NAACL 2021 Conference
Mobile advertising technology has completely revolutionized the world of digital marketing ever since its simple beginnings. In the last decade, the use of web-enabled smartphones… Read More »What Is Mobile Advertising, And Why Does Your Business Need It?
The modern digital advertising sphere is undergoing a drastic change with the advent of the server to server conversion tracking. At present, there are two… Read More »Server to Server (S2S) Conversion Tracking
Marketers are forever on the hunt for new advertising opportunities and strategies. Although optimizing for organic search is beneficial, paid advertising using platforms such as… Read More »Dynamic Search Ads: What Are They And How to Create Them?