Dynamic Ads have provided advertisers with flexibility and a multitude of benefits for their advertising campaigns. It uses behavioral data to tailor to users’ preference based on the most relevant and attractive content that would be potent and engaging. Viewers can also be reached across multiple platforms, including social media and the web. Read more about dynamic ads and their benefits here! In this article, we explore the key features of Dynamic Ads and how you can further enhance your dynamic ad campaign with DCO.
Key Features of Dynamic Ads
1. Endless possibilities, it comes down to your creativity
In Dynamic Ads, one can create highly interactive ads to engage with the users through its interactive features; like Tabs, Videos, Gallery, Sliders, Forms, Social Media, and many more. Dynamic Ads allows customization for template sizes, background color, and position of the features to enable a huge range of possibilities to be packed into an ad unit.
2. Content adapts quickly from its designated source
With the increase of content being published online as a trend, Dynamic Ads enable marketers to easily pull content from websites, or from different sources including social media feeds and adapt them into the ads to make it dynamic. The minute there is new content, it can be easily updated into Dynamic Ads to create a ‘live’ ad.
3. Dynamic tracking
With contents and data getting crawled or pushed, being able to track the dynamic items is critical. By tracking these items of interactions, now one can easily get ‘feedback’ and response from the users by checking out the analytics thus enabling real-time discovery and providing greater opportunities for optimizing a campaign.
4. Scaling your campaigns
Dynamic Ads allow you to maximize your campaigns especially when you have a broad range of products. The audience will see products that are most relevant to them and tailored to their interest, intent, and actions. This way, you can create a catalog of products that you wish to present to your audience and the algorithm will select the best product for the viewer! Dynamic Ads allow you to maximize your campaign at scale.
Knorex XPO™ allows you to easily create highly interactive Dynamic Ads in just minutes and publish them worldwide to reach out to your targeted audience all within one place. Find out how easy it is to create dynamic Ads from our guide, here!
Propel Your Dynamic Ads with Dynamic Creative Optimization (DCO)
Use DCO to propel your Dynamic Ad Campaigns with greater personalization! DCO utilizes AI to understand your target audience so that your ad can deliver a personalized message for your viewers. DCO takes reference from data feeds to tailor each ad to the user by creating variations of layouts, designs, or copies based on different triggers such as the users’ time, location, previous viewing history, or audience segmentation. This is possible with granular audience data and the wonders of AI!
Previously, DCO was used for campaigns with lower-funnel objectives for conversion and retention with its powerful retargeting capabilities. However, advertisers, today understand that DCO can be used for more than retargeting – it can be integrated into every vertical through the stages of the customer journey. It can be used as a strategy for top-of-funnel marketing including prospecting and awareness campaigns. It produces insight-based results with the help of algorithms that evaluate the most ideal permutation to deliver the best performing ad based on your campaign objectives.
In essence, DCO enables optimization through:
- Personalization of ads by creating variations and combinations that are better suited for the viewer to boost ad performance
- Ad creatives are customized according to the user journey of the viewer
- Reduces ‘ad fatigue’ by delivering different variations of your ad
- Creates a single universal tag through ad automation by generating variants and ad tags to increase efficiency, which saves time and cost
- Uses real-time technology to optimize ad performance
What You Need to Know Before Launching a DCO Campaign
DCO is rather hands-off but it does require some planning. Here’s what you need to know before embarking on your DCO Campaign:
It is foundational to have a strategy for every campaign. It is important to define your objective, audience and identify the data source you wish to base your information on that would serve you in reaching your campaign goal. Depending on the nature of your business and goals, campaign objectives will differ. Therefore, there are a variety of datasets that DCO campaigns can obtain their data from. These ads can be determined by various datasets like social media, webpage, multiple social media, web articles, or even manually-composed content from various platforms. This data will be used for targeting, curating your campaign message, and understanding the needs and behaviors of your intended audience. Without the right data and strategy, the campaign may not effectively reach your campaign objective.
Configure your DCO by Audience, Geo, or KPI.
At this stage, you should have your audience segment and data feed prepared. It would be useful to set up buyer personas within your audience segment to constructively comprehend your targeted audience such as their preferences, demographics, and preferences. This would help when you curate your DCO campaign to match the appropriate creative or message to your buyer personas. You could also configure your DCO by geographic location or KPI, including (CTR, ER, CPA, or ROI) across your respective creatives and feed, depending on your campaign goals.
Diversify your assets!
DCO and Dynamic Ads give room for a variety of creative assets! You may diversify your variation of creatives, ad copies, headlines, or click-through actions that the algorithm can create variations from to personalize each ad to your viewers. If your campaign is suitable to be contextually relevant to the environment, you can also include elements that are relative to location, time, or weather, to which the ad can vary accordingly.
Constantly review your performance.
In any marketing campaign, there will always be a performance metric to evaluate its success. This could involve any part of the customer lifecycle from initial engagement, interaction, or any KPI such as registration, trial sign-ups, clicks or purchases.Dynamic Ads and DCO both offer the liberty to make changes in real-time. This way, it would be wise to constantly review your campaign performance to test and optimize your campaign along the way.
At XPO, our clients enjoy ad automation and optimization tools like DCO, to achieve insight-based results on their campaign performance. Learn more from successful case studies of DCO in other campaign forms such as DOOH Campaigns! Request a demo with us today to learn how we can provide you with relevant, engaging, and successful advertising outcomes.