A successful marketing campaign relies on an efficient data collection mechanism that is flexible and can change and evolve to accommodate new strategies, vendors, channels,
Research has shown that in 2019,190 billion U.S. dollars was spent on mobile advertising worldwide. By 2022 this amount is expected to surpass 280 billion
The last decade saw an explosion in the use of web-enabled smartphones. Never before in history, has there been a more accessible option like the
Do you know that several million smartphones are being sold every year? The graph below shows the number of smartphones sold to end users worldwide
In 2017, mobile advertising surpassed desktop advertising by a stunning 75%. It is estimated that there are over 3.5 billion mobile internet users around the
Cookies for Targeted Digital Advertising For the longest time, advertising cookies and digital advertising have been the best of friends, allowing for rich user profiles
Knorex is featured as a provider of Demand-side Platform and programmatic-enabled or data-driven managed buying solution in the latest edition of the regional Programmatic ecosystem
SINGAPORE, June 25, 2020 – Knorex, the leading provider of cross-channel marketing cloud platform, today announced the launch of its Artificial Intelligence (AI) engine, Knorex
We are thrilled to announce that our Research & Prototyping Team’s (R&P) research paper relating to contextual targeting titled “Learning from noisy out-of-domain corpus using
For any marketing strategy, the most crucial element of success is attracting your target audience. Let’s accept the fact that these days, buyers are becoming
The ultimate goal of digital advertising is to lure a potential customer into using your services or products. To make this possible, you need to
Facebook introduced “Dynamic creative” as its new feature in September 2017. The software depends on algorithms to create ads that as based on creative components.
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