When retail brand owners spend on mobile marketing strategies, they are usually looking for success in terms of store walk-ins. Digital data is often not… Read More »Footfall Attribution: How To Attribute the Online Marketing Campaigns To In-store Traffic?
Technology is changing the way modern advertising works. First there was Internet, then mobile phones and a slew of devices came along and then our… Read More »How Does Over-the-Top (OTT) Works?
Thanks to technology, global information can be accessed within a click of a button. And this is important as businesses literally can’t survive without data.… Read More »What is the Difference Between DMP and DSP?
This is a technology that allows web owners to sell digital ad spaces in automated auctions. Web owners can sell and manage video, display, or… Read More »What is a Supply Side Platform (SSP)?
Acronyms make work easier, especially when technical terms are too long. But this can be very confusing if you’re not well acquainted with the terms.… Read More »What is the Difference Between DSP and SSP?
These days, buying and selling online ad impressions happens in less than a blink of an eye. Just less than 7-8 years ago, it would… Read More »What Does a Demand-side Platform (DSP) Do?
Yes, the FB ad manager can be described as a DSP. But what is a DSP really? It’s a platform that allows advertisers to buy… Read More »Is Facebook a DSP?
If you’re an advertiser and you’re looking for ways to boost your ads engagement and ROI, you should consider the Double Click Bid Manager (DBM),… Read More »What is Double Click Bid Manager (DBM)?
With the hype of over-the-top advertising on the rise, it’s hard to ignore it in your marketing plan. Many people are cutting their cords and… Read More »How to Buy OTT Advertising?
Context advertising, also known as content-based advertising, is among the greatest types of online advertising as it reaps many benefits! It involves placing ads on… Read More »Why Contextual Targeting: 7 Attractive Benefits of Contextual Advertising
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