Blog

Over-the-top (OTT) advertising
General

What is OTT vs. CTV?

Technology has changed how everything works, including how television operates. When watching the television through the internet was once thought of as impossible. It’s now

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Ad Template Formats
Ad Templates

New Ad Template Formats

Our Team is pleased to release a new collection of creative ad templates for display ads using XPO Designer. This time, our collection comprises of

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contextual advertising
General

What is Contextual Advertising?

Contextual advertising is a process where a promotional message is matched with relevant digital content. The algorithms dealing with contextual targeting, select the ads based

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Over-the-top OTT
General

Why is OTT Important?

The value of OTT is based on the increasing number in mainstream media consumption through online media channels. According to a VAB report [1], the

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