Contextual targeting is gaining increasing traction these days as marketers search for alternative marketing methods in response to the phasing out of third-party online cookies.
Digital Out-of-home (DOOH) advertising may have experienced a slowdown in the past year due to the Covid-19 pandemic however, it is steadily picking up its
In AppAnnie’s 2021 State of Mobile report, global mobile ad spend surged to $240 billion amidst the COVID-19 pandemic with a year-on-year growth rate of
Data Privacy concerns have been the talk of the town since news reported about data breaches and unauthorized sharing of personal information continue to emerge.
According to a report published by eMarketer, investments in CTV grew by 40.6% in 2020 and will continue to accelerate in 2021 as spending reaches USD
One of the key trends that have emerged and accelerated during the pandemic is the shift in car purchase journey and cycle. For many, the
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