Insights are the holy grail in marketing. The more actionable they are, the more precise the advertisement campaigns can be tweaked to drive towards campaign

Mobile advertising technology has completely revolutionized the world of digital marketing ever since its simple beginnings. In the last decade, the use of web-enabled smartphones

The modern digital advertising sphere is undergoing a drastic change with the advent of the server to server conversion tracking. At present, there are two

Marketers are forever on the hunt for new advertising opportunities and strategies. Although optimizing for organic search is beneficial, paid advertising using platforms such as

Proximity targeting has been there for a long time now. Over the past few decades, marketers have increasingly started to recognize the power of “right