Digital ad standards industry body, Joint Industry Committee for Web Standards (JICWEBS) has awarded to Knorex, a leading provider of cross-channel marketing cloud platform the
Thanks to technology, global information can be accessed within a click of a button. And this is important as businesses literally can’t survive without data.
This is a technology that allows web owners to sell digital ad spaces in automated auctions. Web owners can sell and manage video, display, or
Acronyms make work easier, especially when technical terms are too long. But this can be very confusing if you’re not well acquainted with the terms.
These days, buying and selling online ad impressions happens in less than a blink of an eye. Just less than 7-8 years ago, it would
The growth of technology in modern times has changed the ad buying and selling world. The traditional concepts of manual ad insertions and publishing have
Yes, the FB ad manager can be described as a DSP. But what is a DSP really? It’s a platform that allows advertisers to buy
If you’re an advertiser and you’re looking for ways to boost your ads engagement and ROI, you should consider the Double Click Bid Manager (DBM),
With the hype of over-the-top advertising on the rise, it’s hard to ignore it in your marketing plan. Many people are cutting their cords and
Context advertising, also known as content-based advertising, is among the greatest types of online advertising. It involves placing ads on a website based on its
What is Contextual Targeting? Contextual targeting utilizes session data information to triangulate a user’s intentions and interests, as opposed to using data collected, stored, and
Tapad, a global leader in digital identity resolution, has partnered with Knorex, a leading provider of digital performance marketing. Knorex’s self-service online advertising platform, Knorex
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