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Contextual_Advertising
General

What is Contextual Advertising?

Contextual advertising is a process where a promotional message is matched with relevant digital content. The algorithms dealing with contextual targeting, select the ads based

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Over-the-top OTT
General

Why is OTT Important?

The value of OTT (learn about OTT vs CTV) is based on the increasing number in mainstream media consumption through online media channels. According to

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