Awarded TAG Certified Against Fraud Seal
A leading provider of Precision Performance Marketing technology and solutions, Knorex announced today that the Trustworthy Accountability Group (TAG) has awarded the company the TAG Certified Against Fraud Seal. The certification demonstrates that Knorex has met the stringent requirements set by the TAG through its Certified Against Fraud Guidelines designed to combat fraudulent traffic across the digital advertising supply chain.
As ad fraud and brand safety continue to be key concerns facing the online advertising industry in 2019, TAG has been working collaboratively and effectively with many companies like Knorex to reduce fraud and promote greater transparency in digital advertising.
“Brand safety and anti-fraud technologies and initiatives have been our emphasis from our inception. We have invested heavily into these areas as it is crucial to our customers and we will continue to by working with the leading organizations and standards to ensure that we are adopting the best practices when delivering our products and services to our customers”, explained Abhishek Kumar, VP of Engineering of Knorex.
“We are pleased to recognize Knorex with the TAG Certified Against Fraud Seal for setting and achieving the robust standards necessary to protect its customers and the industry from fraud,” said Rachel Nyswander Thomas, COO of TAG. “We look forward to working with Knorex to extend TAG’s efforts to fight fraud and improve transparency in digital advertising.
About Trustworthy Accountability Group (TAG)
The Trustworthy Accountability Group (TAG) is a first-of-its-kind, cross-industry accountability program fighting criminal activity across the digital advertising supply chain. TAG works collaboratively with companies throughout the supply chain in four areas critical to the continued growth and development of the $50 billion digital advertising industry: eliminating fraud, combatting malware, fighting Internet piracy, and promoting transparency. A joint marketing-media industry program, TAG was created by the American Association of Advertising Agencies (4A’s), Association of National Advertisers (ANA), and Interactive Advertising Bureau (IAB). To learn more about the Trustworthy Accountability Group, please visit www.tagtoday.net.
Knorex is a technology company that provides products and solutions to advertising buyers. With its self-service online advertising platform, Knorex XPO™ enables ad agencies and companies to deliver personalized marketing messages across the different advertising channels and devices to their targeted audience at the right moment worldwide to achieve measurable performance. For more information, visit www.knorex.com.