Dynamic Creative Optimization (DCO)
Personalized Marketing Messages At Scale
Dynamic Creative Optimization (DCO) is the process where variables of creatives (including design and layout aspects) and messages are generated and personalized to users based on the different triggers or audience segmentation. DCO can be used in both prospecting and retargeting/remarketing; though the more common execution in the market is typically employed during the retargeting stage.
XPO Curator is used to scrape, curate and assemble/mix content and data from social media, websites, RSS feeds, blogs, etc. It can also be used to create product feeds based on product catalogs from e-commerce websites/e-stores. The content created through curator is known as Feed.
XPO Designer can be used to create or assemble interactive and stylish Dynamic Ads. Dynamic Ads can be connected to feeds to enable display of content that can be refreshed and updated in real time. It can also be used to design layouts to incorporate elements that enable communication whilst also being simple and easy to use.
XPO lets you easily create dynamic creative for the various channels in various formats of different sizes within just few minutes.