Dynamic Creative Optimization (DCO)
Personalized Marketing Messages At Scale
Dynamic Creative Optimization (DCO) is the process where variables of creatives (including design and layout aspects) and messages are generated and personalized to users based on the different triggers or audience segmentation. DCO can be used in both prospecting and retargeting/remarketing; though the more common execution in the market is typically employed during the retargeting stage.
XPO lets you easily create dynamic creative for the various channels in various formats of different sizes within just few minutes.